Here, then, my pick of half a dozen gifts tech gives our businesses -- every one of which has, to be sure, its trick-side, but any one of which just as surely is a treat:
1. Technology lets you live your life as well as run your business ï¿¼ those (protected and secure!) mobile devices keep you on top of things all the timeï¿¼ on vacation as well as in the office. And you can take longer vacations ï¿¼ as long as youï¿¼re connected, why not join that conference-call from the beach rather than the boardroom?(The trick side of this one is that your customer know how connected you are: be careful lest youï¿¼re on call 24/7/365.)
2. On the Web nobody need know youï¿¼re a small business ï¿¼ as long as you donï¿¼t misrepresent yourself or overpromise what you can deliver, the right combination of Web site and Web marketing lets you soar above the competitionï¿¼ up where the customers surf!
3. You can get your face and your personal insights and ideas out there ï¿¼ blogging and other networking tools let you tell it like you see it (within business reason)ï¿¼ and do so with as much reach as any mega-corporation, and without having to slice and dice your way through bigbizï¿¼s big bureaucracy.
4. Collaboration and teamwork take on whole new levels of meaning ï¿¼ and business benefit. One key to any small or midsized businessï¿¼s success is teamwork. And team-building has never been easier or richer than with the right array of software and communications tools on your network.
5. IT hasnï¿¼t brought about the death of office drudgery, but it has vastly diminished the burdens of routine chores ï¿¼ filing, copying and sharing information among departments, records- and bookkeeping. Enter it once ï¿¼ then do with it what you will, and whatever you need to.
6. Sophisticated and powerful technologies cost less than ever ï¿¼ letting you do more, accomplish more, reach for more business while holding onto to more of your IT budgetï¿¼ which youï¿¼ll need to apply to security measures against the monsters that are likewise benefitting (if thatï¿¼s the word) from the drop in tech costs and the climb in tech power.
And one more -- being your own boss, or at least being free from the corporate chain gang, lets you take the occasional moment for yourself, Just a bit of time to, say, take another glance at our Halloween business fears feature, Part One and then -- go ahead! -- Part Two.