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Security Startup Rolls Out File Security System

Call-Home, from InDorse Technologies, tracks file activities
New York, NY — February 9, 2010 — InDorse Technologies, the leading provider of context-based-data assurance and protection, today announced Call-Home, an innovative network-based, file assurance security solution that tracks file activities upon end user access and follows the file—reporting usage for the life of the file. Without the use of gated website forms or end user software, Call-Home reports who opened the file, when, where and to whom they forwarded the file to. What solutions like Google Analytics are for websites, Call-Home is to documents, spreadsheets, presentations, and other business work products.

"Once sales, marketing, and other materials such as Microsoft Office documents, spreadsheets, presentations, and Adobe PDFs leave a corporate domain, it's nearly impossible to ascertain who has been accessing them and where they are going," said Rob Marano, CEO, InDorse Technologies. "InDorse developed Call-Home to specifically address this issue by tracking the document recipient's profile—completely transparent to the end user."

Without the use of an annoying gated-form prompting individuals to relinquish name, email, phone, company and other information, Call-Home automatically gathers this same data—behind the scenes as a file is opened—allowing people interested in digital materials to simply click, open and save or forward.

PPTshare, the leader in presentation management and hosting solutions, is InDorse's premier partner, selected to sell and support Call-Home services as a SaaS offering. James Ontra, CEO, of PPTshare, underscores the value of Call-Home for his clients, "Our clients share a lot of sales and marketing documents from our hosted sites. Giving them the ability to see if their proposal or presentation was actually opened and then forwarded on helps them qualify their prospect, allocate their own resources accordingly and, therefore, close more business."

File Tracking Features Enable:

* Tracking usage pattern statistics of all Microsoft and Adobe PDF files. * Administrators to view the exact location of an open including company name and location. * Trending analysis to determine the usage of specific, individual documents. * Precise measurement to benchmark the most "valuable" files, including marketing or sales materials. * Real-time file tracking visibility via an intuitive web interface and customizable analysis and visualization.

InDorse Call-Home is currently available in two versions:

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