While the economic crisis is the driver behind the increase in public concern, identity worries and fraud fears can all too easily color the impression your business gives.
Awareness of those fears should prompt you to take a close look at every aspect of your online presence, making sure that even casual visitors to your business encounter nothing that could make them feel insecure.
Are your SSL verifications up-to-date?
Do your vendors, transaction processors and other partners meet the same security standards?
Are all links in your online material live, and, more importantly, do they guide your customers and visitors to the proper, intended destination?
Do you have a social network presence or blog? Check them for inappropriate content, evidence of trolls, other indicators that your traffic has caught the attention of crooks.
Take a tour of your entire online presence, viewing it and experiencing it with the eyes of an increasing insecure public, and see if there are areas that need to be improved, defenses that can tightened, material that should be reconfigured or removed altogether.
Your business, whatever it is, needs to send an absolutely confident, professional and above all secure message on every page, every link, every e-mail and blog posting.