?Smaller brands are being phished," Frederick Felman, chief marketing officer at MarkMonitor, told SearchCIO-Midmarket.com. "Over the last two or three years we've seen pockets of attacks on smaller players, attacks on credit unions and small online retailers.?
These attacks are especially costly to these businesses in terms of lost sales and customer confidence, he added.
Preparation is key, said an analyst from Gartner, who suggested smaller businesses work out a standby plan with a service provider that can be called on should an attack occur.
?It's easier to attack smaller banks that haven't geared up to protect themselves,? said Avivah Litan, a vice president and research director. ?They can go undetected. And as soon as they are detected, these smaller banks are caught off-guard."SearchCIO-Midmarket.com