But the Olympics are likely to dwarf all of the above.
For one thing, there's duration: we've got two weeks of events coming up.
For another, there's the time difference: because the events will be time-delayed for U.S. broadcast, the hunger for Web based news and streams is going to be even larger.
For a third, this is likely to be the most wired Olympics yet, and by a long shot, with a variety of online outlets such as YouTube and FaceBook far more connected now than four years ago, and Olympic organizers and marketers know it.
And so do the hackers and crooks. There have already been phony Olympics ticket scams, at least one protest-hacking of a Beijing Olympics official site, and the first waves of an expected deluge of Olympics-related spam and malware.
Whether your business policy regarding online Olympics-watching is lenient or strict, it's worth reminding all employees that while they're watching the Games they should watch out that they -- and your business -- are not being gamed by spam and phony site scams.
In other words, let the games begin -- but let the game-surfing be done safely and securely.