Do companies really care about the security of their customers' data? Quite frankly, not as much as they should, based on what's in the news.

Jennifer Bosavage, Editor In Chief, Solution Providers for Retail

February 22, 2007

3 Min Read

Do companies really care about the security of their customers' data? Quite frankly, not as much as they should, based on what's in the news.Lately, it seems, we've been hearing about all types of data breaches: retailer TJX, the state of Connecticut, Stop & Shop, and the Department of Veterans Affairs. It's an epidemic, but don't turn to Johns Hopkins; an outside contractor to that health facility lost nine backup tapes that held sensitive personal information on 52,000 workers and 83,000 patients. The data is "thought" to have been destroyed. That's not really very comforting if you are one of those 135,000 people. And that's a pretty big number.

One big problem is that executives give data protection a lot of lip service these days. But if you think about it, what choice do companies have? Shareholders aren't going to be really happy with "Part of our cost-cutting measures includes neglecting our customer data." In fact, these companies probably invested quite a bit in some type of business intelligence product. Data mining is all the rage, and for good reason. There are plenty of lucrative marketing opportunities out there, if you can make sense out of all that data collected. Identifying repeat customers, buying trends, and other information that can better your business justifies collecting some types of data in the first place.

But some of what's collected seems odd: For example, TJX stored the license numbers of people who returned items without a receipt. Now, what is done with that information? How often does a retailer track someone down using the driver's license number? Seems to me companies could simply refuse to take a return without a receipt (like Toys "R" Us has recently done). The point is, how much information is necessary, and how much is overkill? Companies are opening themselves to more exposure by collecting too much information. It's all the more to worry about if there's a breach.

So, here are my Common Sense Rules.

First, companies ought to only hang on to information that is absolutely necessary. That way, if it's stolen (TJX), lost (Johns Hopkins), or otherwise compromised (Stop & Shop), there's less to worry about, plain and simple. Second, companies should have possession of that data for only a specified period of time -- something that is currently mandated for credit card information but apparently was ignored by some of the parties involved. Finally, there should be a Customer's Bill of Rights regarding what happens if your data goes astray. The JetBlue debacle of last week in which airline passengers were stranded on the tarmac for hours -- and the resultant Passenger Bill of Rights -- could act as a model for this. If companies must make reparations for lax data security, it's more likely that they will pay attention to keeping it locked up to begin with. Massachusetts is taking note: A bill in the Legislature would make businesses pay for poor data security. Companies would be mandated to pay to cancel or reissue cards, stop payments, or block transactions. That may be too complicated; all that might be needed is a financial penalty, payable to the victim. For example, $100 would be payable to the person whose data has been breached. It's then up to that person if he or she even wants the credit card reissued. This system is straightforward and can be easily calculated. But whatever remedy is chosen, the time has come for some "incentive" to be invoked.

About the Author(s)

Jennifer Bosavage

Editor In Chief, Solution Providers for Retail

Writing and editing from the IT metropolis that is Fairfield County, Conn., Jen is Editor In Chief of Solution Providers For Retail. In her role, she oversees all editorial operations of the site, including engaging VARs to share their expertise within the community. She has written for IT professionals for more than 20 years, with expertise in covering issues concerning solution providers, systems integrators, and resellers.

Jen most recently was Senior Editor at CRN. There, she was in charge of the publication's editorial research projects, including: Solution Provider 500, Fast Growth 100, Women of the Channel, and Emerging Vendors, among many others. She launched the online blog, "Channel Voices," and often wrote on career issues facing IT professionals in her blog, "One Year to a Better Career."

Jen began her tech journalism career at Electronic Buyer News, where she covered the purchasing beat. (That was so long ago that blue LEDs were big news.) Starting as copy editor, she worked her way up to Managing Editor before moving to VARBusiness. At VARBusiness, she was Executive Editor, leading a team of writers that won the prestigious Jesse Neal award for editorial excellence.

Jennifer has been married for 22 years and has two wonderful kids (even the teenager). To adults in her hometown, she is best known for her enormous Newfoundland dog; to high schoolers, for her taco nights.

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