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Lookout Mobile Security Launches Premium Android Security Product

Lookout Premium adds advanced security and privacy protection via the new Privacy Advisor
SAN FRANCISCO, CA – Nov. 2, 2010 – Lookout Mobile Security, the leading provider of cloud-based smartphone security software, today announced Lookout Premium for Android which includes new security and privacy features for added smartphone protection. Mobile security has become a growing concern for users as evidenced by Lookout’s tremendous growth to more than three million users in less than one year. In addition, consumers have become more aware of privacy concerns on their phone and Lookout Premium now offers visibility into, and control of, personal information that smartphone apps access with the new Privacy Advisor.

“We’ve been amazed by our growth to three million users and are continuing to focus on exceeding our customers’ expectations for mobile protection.” said John Hering, CEO and founder of Lookout Mobile Security. “Lookout Premium provides smartphone owners the peace of mind to explore everything that the new mobile world offers safely by providing added security, data protection and visibility into personal information being accessed by the apps on their phones.”

With the rapid adoption of smartphones, concerns about security and privacy of data on the phone are increasing. Consumers realize that they have an extensive amount of private information on their phone including their identity information, location, personal data and messages. In a recent study, Lookout found that more than 91% of consumers have some level of concern with the privacy of information on their phone, and only 7% of smartphone users feel extremely confident that they understand what private information is being accessed on the phone.

Lookout also found that on average, users have 31 apps on their phones that can access their identity information, 19 apps that access their location and five apps that access their SMS and MMS messages. This high usage of data on the phone contrasts with consumers’ lack of awareness of what information is being accessed.

“Smartphones are cheaper, more available, and more useful than ever, and today's smartphone users treat their devices like computers, storing sensitive personal information, making purchases, and even doing online banking,” said Jeff Wilson, principal analyst for security at Infonetics Research. “Users need to be aware of the personal information stored on their phone and the risks associated with treating a smartphone like a computer. They also need to know that there are security solutions for their smartphones available today.”

Introducing Privacy Advisor

Available for the first time in Lookout Premium, Privacy Advisor brings immediate transparency to consumers concerned about which applications can access their private data. With Privacy Advisor, users can scan every app they download and quickly view a comprehensive list of apps that can access their private data, such as identity information, location, and messages. Additionally, consumers can view detailed app reports on the capabilities of these applications on their phone. Privacy Advisor empowers users to make informed decisions about what apps to download and gain more control of their personal data.

Lookout Premium: Comprehensive Protection

Lookout is dedicated to protecting users around the world and will continue to offer the award-winning free product that provides essential security, protecting against malware & spyware, data loss and device loss. Lookout Premium provides added security and privacy capabilities for comprehensive smartphone protection.

Lookout Premium includes all the great features available in Lookout Free, plus:

Additional Security + Privacy Protection: Privacy Advisor +Remote Wipe and Remote Lock

Enhanced Backup & Restore: Photos and call history, in addition to contacts. Transfer data to a new phone.

Premium Support: Priority response to your issues and questions

Lookout Premium will be available for all Android users on November 16th for $2.99/month or $29.99/annually, with a 30-day free trial. Consumers can download Lookout from the Android market or by going to www.mylookout.com.

About Lookout Mobile Security

Lookout is a smartphone security company dedicated to making the mobile experience safe for everyone. Lookout delivers protection from malware and spyware, data backup and recovery, and can locate a missing device if it is lost or stolen. Lookout’s unique cross-platform, cloud-connected application is designed from the ground up to provide advanced protection for smartphones while remaining lightweight and efficient on the phone. With users across 400 mobile networks in 170 countries, Lookout is a world leader in smartphone security. Lookout’s award-winning mobile application is currently free and available for Android, BlackBerry and Windows Mobile devices. Headquartered in San Francisco, Lookout is funded by Khosla Ventures, Trilogy Equity Partners and Accel Partners. For more information and to download the application, please visit www.mylookout.com.

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