PRESS RELEASE

PORTLAND, Ore. " December 9, 2009 " iovation, provider of the world's first device reputation service for preventing online fraud and abuse, announces its newest partner, Litle & Co., a leading provider of online payment processing and consultative merchant services. This partnership will combine the payment management and fraud protection expertise of both companies in order to help online businesses increase payment security and reduce losses.

Together iovation and Litle & Co. have more than two decades of experience working with ecommerce companies to minimize fraud risk when accepting payments online. "Our real-time device reputation service in the payment stream provides a valuable option for Litle & Co.'s customers," said Greg Pierson, iovation CEO and founder.

iovation ReputationManager exposes cybercriminals by identifying the computers they are using to steal from online businesses and blocking fraudulent transaction attempts. iovation shares the reputations of those devices with customers through the world's largest database of device fraud histories, enabling companies around the globe to benefit from each other.

"Like iovation, Litle & Co. is extremely focused on the needs of online and card-not-present merchants," said Jason Pavona, executive vice president of sales and marketing, Litle & Co. "iovation's niche expertise is a perfect fit with our payment management engine for direct commerce, which is designed to offer our merchants fraud solutions that are specific to their needs."

Litle & Co. is one of few payments companies focused exclusively on providing payment management services aimed directly at businesses in the card-not-present market. The collaboration of Litle & Co. and iovation is not only mutually beneficial—as both companies have an interest in increasing online companies access to secure payments—but will help businesses increase fraud prevention, while reducing the need for costly manual transaction review.

Both iovation and Litle & Co. are sponsor members of the Merchant Risk Council, the merchant-led trade association focused on electronic commerce risk and payments globally. Litle & Co. and iovation will be exhibiting at the 2010 Annual e-Commerce Payments & Risk Conference, held on March 16-28, 2010 in Las Vegas, Nevada.

About Litle & Co.

Litle & Co. is a leading payments management company for merchants who sell goods and services directly to consumers. Providing transaction processing and consultative merchant services for card-not-present and alternative payments, the Litle & Co. payments platform is engineered specifically to meet the needs of companies in Direct Response (DRTV, radio, print), Multichannel Retail (including catalogs), Internet Retail, and Online Services. Founded in 2001, and based in Lowell, Massachusetts, Litle & Co.'s growth has been acknowledged by a No.1 Inc. 500 ranking (2006) and a No.8 Entrepreneur Hot 100 ranking (2008). To learn more about Litle & Co. visit http://www.litle.com, or call 1-800-548-5326 (1-800-LITLECO) or 978-275-6500.

About iovation Inc.

iovation, headquartered in Portland, Oregon, pioneered the use of device reputation to stop online fraud and abuse. Using its proven device recognition technology, sophisticated pattern matching, and device-based risk scoring, iovation delivers an innovative approach to fraud protection. Over the last five years, iovation has responded to billions of device reputation queries from merchants in multiple industries. The result is the world's largest database of devices used in online fraud and abuse. iovation's unmatched experience in device intelligence gives its customers the confidence they need to protect their good customers and keep the bad ones out. For more information, visit www.iovation.com.