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Intelius Introduces TrueRep for Consumers and Small Business Owners To Manage Their Online Identity And Reputation

TrueRep uses public records and commercially available information to give consumers insight into information available about them
BELLEVUE, Wash., Dec. 7, 2010 /PRNewswire/ -- Intelius, a leading information commerce company, today unveiled a new subscription service designed to help consumers take control of their online identity and reputation. TrueRep uses public records and commercially available information such as social network public profiles to give consumers insight into information available about them, and helps them understand how others might view them based on that information. It is designed for consumers to monitor and manage their online personal information, so they can feel more confident about their online persona.

A recent Harris Interactive survey confirmed that 90% of U.S. adults want more control over the information that is available about them online. They realize that as employers, friends and colleagues routinely use websites and search engines to gather insight about them, those records can have a profound impact on their personal and professional reputation. To date, consumers may have had little awareness and therefore exercised no control over this information. TrueRep will allow this capability.

The beta release of TrueRep is being launched today. Intelius is inviting existing customers to participate, but consumers are welcome to participate by going to www.truerep.com and signing up. The beta period is expected to last several months with new features added during that time to provide more tools and value to subscribers. Intelius expects to launch TrueRep in the Spring of