The only difference is that Google is using automated means to deliver relevant ads in addition to ensuring security and quality of service.
Eric Goldman, professor at Santa Clara University School of Law, in an email acknowledged that Google's attorneys could have worded things a bit more delicately but stressed that Gmail privacy claims have gone nowhere for years.
"Unfortunately, Google's poor choice of words gives the legions of Google-haters another chance to take another whack at it," he wrote. "I find the whole fracas baffling given that we have nearly a decade of experience using Gmail. The scare-mongering was a lot more persuasive in 2004, when the future was unknown, than 2013, when we basically know how the story turned out, i.e., Gmail is a great service and no one has suffered any harms due to Gmail's automated email processing."
Yet, Simpson's objection to Gmail has a kernel of merit: He takes issue with the notion that there's really informed consent among Gmail users and those sending email to Gmail users. Fair enough: click-through agreements suck. Online disclosure and contractual terms could be much more clear.
But ignorance of the law is no excuse and ignorance about the realities of online life shouldn't be an excuse either, as long as there's no meaningful deception going on. Terms of service agreements, contracts, computer technology and the law are all hard to understand. If we were really to insist on informed consent, there would be no Internet because almost no one bothers to read click-through contracts and few among those who do really understand what's going on at a technical level. We're all getting by on a lot of trust.
The Internet is a surveillance state. If that bothers you, if Gmail's automated scanning is too much of a privacy violation, do something about it. Brush up on PGP and start encrypting. Push for stronger data protection rules. Block ads. Communicate by tin-foil-clad carrier pigeons. Conduct your social networking in person. Vote for regime change. But don't say that you didn't know.