Dark Reading is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Risk

Fraudulent Bot Traffic Surpasses Human Traffic In U.S., Study Says

More than 50 percent of Web activity in U.S. is suspected to be fraudulent, Solve Media report says

There was more bot-driven, fraudulent activity on the Web in the U.S. last quarter than there was human traffic, according to a report posted last week.

According to Solve Media's Q3 bot report, fraudulent activity accounted for 51 percent of U.S. Web traffic in the third quarter -- the first time it has surpassed everyday traffic generated by humans.

The problem is even bigger in other regions of the globe, according to Solve Media. Estonia (83 percent), Singapore (79 percent), and China (77 percent) had the highest levels of fraudulent Web activity overall, according to the study. Suspicious mobile activity in the United States also increased, up from 22 percent in Q2 to 27 percent.

Solve Media, which monitors bot traffic as part of its security and digital advertising services, said the growth of fraudulent traffic may change the way online advertisers and commercial organizations approach the Web.

"Today's data is a wakeup call for unprotected U.S. publishers and advertisers alike -- as an industry, we can no longer deny that bot traffic is eating away at the overall quality and effectiveness of our collective saleable audience," says Chris Wysopal, CTO at Veracode and member of Solve Media's Security Council.

"Think of it this way -- a premium could be charged by publishers who commit to ensuring human verification of audiences," Wysopal says. "That level of security and guaranteed performance is where publishers should focus first as they attempt to create and sell new advertising products to brands."

Have a comment on this story? Please click "Add a Comment" below. If you'd like to contact Dark Reading's editors directly, send us a message. Tim Wilson is Editor in Chief and co-founder of Dark Reading.com, UBM Tech's online community for information security professionals. He is responsible for managing the site, assigning and editing content, and writing breaking news stories. Wilson has been recognized as one ... View Full Bio

Comment  | 
Print  | 
More Insights
Comments
Oldest First  |  Newest First  |  Threaded View
COVID-19: Latest Security News & Commentary
Dark Reading Staff 10/23/2020
7 Tips for Choosing Security Metrics That Matter
Ericka Chickowski, Contributing Writer,  10/19/2020
Russian Military Officers Unmasked, Indicted for High-Profile Cyberattack Campaigns
Kelly Jackson Higgins, Executive Editor at Dark Reading,  10/19/2020
Register for Dark Reading Newsletters
White Papers
Video
Cartoon
Current Issue
Special Report: Computing's New Normal
This special report examines how IT security organizations have adapted to the "new normal" of computing and what the long-term effects will be. Read it and get a unique set of perspectives on issues ranging from new threats & vulnerabilities as a result of remote working to how enterprise security strategy will be affected long term.
Flash Poll
How IT Security Organizations are Attacking the Cybersecurity Problem
How IT Security Organizations are Attacking the Cybersecurity Problem
The COVID-19 pandemic turned the world -- and enterprise computing -- on end. Here's a look at how cybersecurity teams are retrenching their defense strategies, rebuilding their teams, and selecting new technologies to stop the oncoming rise of online attacks.
Twitter Feed
Dark Reading - Bug Report
Bug Report
Enterprise Vulnerabilities
From DHS/US-CERT's National Vulnerability Database
CVE-2020-13100
PUBLISHED: 2020-10-26
Arista’s CloudVision eXchange (CVX) server before 4.21.12M, 4.22.x before 4.22.7M, 4.23.x before 4.23.5M, and 4.24.x before 4.24.2F allows remote attackers to cause a denial of service (crash and restart) in the ControllerOob agent via a malformed control-plane packet.
CVE-2020-25470
PUBLISHED: 2020-10-26
AntSword 2.1.8.1 contains a cross-site scripting (XSS) vulnerability in the View Site funtion. When viewing an added site, an XSS payload can be injected in cookies view which can lead to remote code execution.
CVE-2020-7751
PUBLISHED: 2020-10-26
This affects all versions of package pathval.
CVE-2020-27678
PUBLISHED: 2020-10-26
An issue was discovered in illumos before 2020-10-22, as used in OmniOS before r151030by, r151032ay, and r151034y and SmartOS before 20201022. There is a buffer overflow in parse_user_name in lib/libpam/pam_framework.c.
CVE-2020-27388
PUBLISHED: 2020-10-23
Multiple Stored Cross Site Scripting (XSS) vulnerabilities exist in the YOURLS Admin Panel, Versions 1.5 - 1.7.10. An authenticated user must modify a PHP plugin with a malicious payload and upload it, resulting in multiple stored XSS issues.