Dark Reading is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Risk

Fraudulent Bot Traffic Surpasses Human Traffic In U.S., Study Says

More than 50 percent of Web activity in U.S. is suspected to be fraudulent, Solve Media report says

There was more bot-driven, fraudulent activity on the Web in the U.S. last quarter than there was human traffic, according to a report posted last week.

According to Solve Media's Q3 bot report, fraudulent activity accounted for 51 percent of U.S. Web traffic in the third quarter -- the first time it has surpassed everyday traffic generated by humans.

The problem is even bigger in other regions of the globe, according to Solve Media. Estonia (83 percent), Singapore (79 percent), and China (77 percent) had the highest levels of fraudulent Web activity overall, according to the study. Suspicious mobile activity in the United States also increased, up from 22 percent in Q2 to 27 percent.

Solve Media, which monitors bot traffic as part of its security and digital advertising services, said the growth of fraudulent traffic may change the way online advertisers and commercial organizations approach the Web.

"Today's data is a wakeup call for unprotected U.S. publishers and advertisers alike -- as an industry, we can no longer deny that bot traffic is eating away at the overall quality and effectiveness of our collective saleable audience," says Chris Wysopal, CTO at Veracode and member of Solve Media's Security Council.

"Think of it this way -- a premium could be charged by publishers who commit to ensuring human verification of audiences," Wysopal says. "That level of security and guaranteed performance is where publishers should focus first as they attempt to create and sell new advertising products to brands."

Have a comment on this story? Please click "Add a Comment" below. If you'd like to contact Dark Reading's editors directly, send us a message. Tim Wilson is Editor in Chief and co-founder of Dark Reading.com, UBM Tech's online community for information security professionals. He is responsible for managing the site, assigning and editing content, and writing breaking news stories. Wilson has been recognized as one ... View Full Bio

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
Manchester United Suffers Cyberattack
Dark Reading Staff 11/23/2020
As 'Anywhere Work' Evolves, Security Will Be Key Challenge
Robert Lemos, Contributing Writer,  11/23/2020
Cloud Security Startup Lightspin Emerges From Stealth
Kelly Sheridan, Staff Editor, Dark Reading,  11/24/2020
Register for Dark Reading Newsletters
White Papers
Video
Cartoon Contest
Write a Caption, Win an Amazon Gift Card! Click Here
Latest Comment: This comment is waiting for review by our moderators.
Current Issue
2021 Top Enterprise IT Trends
We've identified the key trends that are poised to impact the IT landscape in 2021. Find out why they're important and how they will affect you today!
Flash Poll
Twitter Feed
Dark Reading - Bug Report
Bug Report
Enterprise Vulnerabilities
From DHS/US-CERT's National Vulnerability Database
CVE-2019-20934
PUBLISHED: 2020-11-28
An issue was discovered in the Linux kernel before 5.2.6. On NUMA systems, the Linux fair scheduler has a use-after-free in show_numa_stats() because NUMA fault statistics are inappropriately freed, aka CID-16d51a590a8c.
CVE-2020-29368
PUBLISHED: 2020-11-28
An issue was discovered in __split_huge_pmd in mm/huge_memory.c in the Linux kernel before 5.7.5. The copy-on-write implementation can grant unintended write access because of a race condition in a THP mapcount check, aka CID-c444eb564fb1.
CVE-2020-29369
PUBLISHED: 2020-11-28
An issue was discovered in mm/mmap.c in the Linux kernel before 5.7.11. There is a race condition between certain expand functions (expand_downwards and expand_upwards) and page-table free operations from an munmap call, aka CID-246c320a8cfe.
CVE-2020-29370
PUBLISHED: 2020-11-28
An issue was discovered in kmem_cache_alloc_bulk in mm/slub.c in the Linux kernel before 5.5.11. The slowpath lacks the required TID increment, aka CID-fd4d9c7d0c71.
CVE-2020-29371
PUBLISHED: 2020-11-28
An issue was discovered in romfs_dev_read in fs/romfs/storage.c in the Linux kernel before 5.8.4. Uninitialized memory leaks to userspace, aka CID-bcf85fcedfdd.