NEWBURYPORT, Mass. -- Dedicated to driving its channel and Value-Added Reseller (VAR) sales growth, Cyberoam, a division of Elitecore Technologies, announced today that it has entered into a strategic partnership with Marketlink Technologies to expand the sales channels for Cyberoams identity-based Unified Threat Management (UTM) solutions. Cyberoam will leverage Marketlinks IT sales and marketing expertise to drive rapid adoption in the VAR and end-user channel market.
Cyberoam will work with Marketlink to customize sales, marketing and distribution plans for effective penetration into desired markets, including education, healthcare, retail, financial services and manufacturing. Marketlink has also appointed experienced sales teams around the U.S. to focus their efforts on marketing Cyberoam. These teams will use their strong network of contacts and open the doors to key relationships with leading VARs, rapidly creating new partnerships.
We are very happy to partner with Cyberoam to promote its unique identity-based UTM solutions, particularly in a security market that demands the robust capabilities Cyberoam provides, said Dan Dempsey, President, Marketlink. Security threats are coming at organizations from all directions, internally and externally. Adding Cyberoams UTM solutions to our portfolio enables us to help the market address this challenge in a way that no other UTM provider can.
Marketlinks sales expertise enables Cyberoam to strengthen its commitment to delivering its UTM solutions solely through channel partners. Cyberoams Channel Program provides qualified partners with Market Development Funds (MDF) and co-operative marketing funds to help evangelize the brand in the marketplace; intelligent lead-generation programs; a robust deal registration system and account protection; access to demo gear for customer site evaluation; and, up-to-date competitive information and SWOT training to help approach competitive selling situations.
Marketlink has a proven reputation for driving market awareness and penetration in the security landscape with companies such as Barracuda, Netscreen and Symantec, so we are very excited about the opportunity to leverage its expertise, said Joshua Block, Vice President, North American Operations, Cyberoam. We are 100 percent channel and VAR focused, and we are looking for innovative ways to increase our market footprint. I am confident that this partnership will enable us to do just that.