JERSEY CITY, N.J. -- Recent research from Forrester and Jupiter has consistently reported that user ratings help drive website conversion. According to these studies, over 70% of online visitors rely on user ratings to help them decide whether to purchase at a particular site. In support of this key trend, Comodo, a leading Certification Authority announced the first free and unbiased feedback/ rating platform called UserTrust. This free platform lets eMerchants capitalize on these dynamics easily by providing them with technology that captures feedback, provides ratings, and facilitates interaction between the online shopper and the eMerchant. EMerchants participating in this no-cost program will receive a free site seal, providing confirmation of their participation in UserTrust. With UserTrust, eMerchants can incrementally improve business performance through a deep understanding of customer requirements that emerge through this type of platform.
The power of a customer feedback platform is a key strategic advantage to businesses because it can increase revenue by leveraging viral marketing tactics that allow prospects to become informed about the site's trustworthiness before making purchases. Since there is no cost to the program, eMerchants gain an extra advantage by displaying the UserTrust seal because they can convey a reassuring sense of operational transparency, not easily achieved in the cloaked Internet environment.
UserTrust was designed so that eMerchants can easily collect feedback, solicit feedback and manage feedback. Equally important, UserTrust will offer a sophisticated mechanism to facilitate the remediation of a negative customer experience. Together, positive and negative feedback provided through UserTrust gives a rich opportunity to understand how to improve business performance. "We believe that with both businesses and consumers utilizing this platform, we can improve the Internet," Melih Abdulhayoglu, CEO and Chief Security Architect of Comodo said. "We can weed out bad eMerchants, reward good ones, and have a better user experience on the Internet once we are armed with information. UserTrust is free, and, importantly, consumers will believe in its objectivity because UserTrust is delivered by an organization that consumers have come to trust."