Dark Reading is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Endpoint

12/9/2013
02:34 PM
Dark Reading
Dark Reading
Products and Releases
50%
50%

Best Practices For Reducing Traffic Fraud Risk Unveiled By IAB

IAB is also publishing “Digital Simplified: Understanding Traffic Fraud,” an educational backgrounder on how digital advertising fraud takes place

NEW YORK, NY (December 5, 2013) -- Fraudulent traffic has reached critical levels across the digital advertising ecosystem, and in response the Interactive Advertising Bureau (IAB) and its Traffic of Good Intent Task Force have released "Best Practices – Traffic Fraud: Reducing Risk to Exposure" to meet this challenge. Entering the public comment phase today, the best practices explain how robotic traffic (aka "bots") can infiltrate legitimate publisher inventory. Accordingly, it provides premium publishers and networks, as well as buyers, with specific recommendations.

"The companies that participate in the digital advertising supply chain have been struggling with how to handle criminal enterprises intent on gaming the system," said Steve Sullivan, Vice President, Advertising Technology, IAB. "These fraudsters are diluting the value of all legitimate inventory while simultaneously diminishing the integrity of the entire digital marketing industry. The introduction of these best practices is a first step in reducing the marketplace repercussions of these illegal activities."

"When only a handful of companies act to reduce fraud, the criminals win. We need to band together to effectively put a stop to the destruction of our industry at the hands of racketeers," said John Battelle, Founder and Chairman, Federated Media, and co-Chair of the IAB Traffic of Good Intent Task Force. "Even the most scrupulous publishers and networks can be hit with non-intentional traffic propagated by criminals. If we want to truly address the problem, it is incumbent upon all stakeholders to embrace uniform levels of vigilance."

In tandem with release of the best practices for public comment, IAB is also publishing "Digital Simplified: Understanding Traffic Fraud," an educational backgrounder on how digital advertising fraud takes place and why industry leaders should take action to eradicate this criminal activity.

"One of the challenges of dealing with traffic fraud is its inherent complexity," said Tom Phillips, CEO of Dstillery and co-Chair of the IAB Traffic of Good Intent Task Force. "There's no magic bullet for eliminating fraudulent traffic, because there's no single method by which criminals exploit the digital advertising system. We've prepared this overview of the issue and a set of best practices to start the industry on a path to root out these corrupt practices."

For a full copy of "Best Practices – Traffic Fraud: Reducing Risk to Exposure," and to view "Digital Simplified: Understanding Traffic Fraud," go to iab.net/trafficofgoodintent.

The public comment period for the best practices is open until January 10, 2013. Please submit any feedback to Steve Sullivan at [email protected] prior to the deadline.

About the IAB

The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies that are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive's share of total marketing spend, and of its members' share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit iab.net.

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
Data Privacy Protections for the Most Vulnerable -- Children
Dimitri Sirota, Founder & CEO of BigID,  10/17/2019
Sodinokibi Ransomware: Where Attackers' Money Goes
Kelly Sheridan, Staff Editor, Dark Reading,  10/15/2019
Register for Dark Reading Newsletters
White Papers
Video
Cartoon
Current Issue
7 Threats & Disruptive Forces Changing the Face of Cybersecurity
This Dark Reading Tech Digest gives an in-depth look at the biggest emerging threats and disruptive forces that are changing the face of cybersecurity today.
Flash Poll
2019 Online Malware and Threats
2019 Online Malware and Threats
As cyberattacks become more frequent and more sophisticated, enterprise security teams are under unprecedented pressure to respond. Is your organization ready?
Twitter Feed
Dark Reading - Bug Report
Bug Report
Enterprise Vulnerabilities
From DHS/US-CERT's National Vulnerability Database
CVE-2019-18216
PUBLISHED: 2019-10-20
** DISPUTED ** The BIOS configuration design on ASUS ROG Zephyrus M GM501GS laptops with BIOS 313 relies on the main battery instead of using a CMOS battery, which reduces the value of a protection mechanism in which booting from a USB device is prohibited. Attackers who have physical laptop access ...
CVE-2019-18214
PUBLISHED: 2019-10-19
The Video_Converter app 0.1.0 for Nextcloud allows denial of service (CPU and memory consumption) via multiple concurrent conversions because many FFmpeg processes may be running at once. (The workload is not queued for serial execution.)
CVE-2019-18202
PUBLISHED: 2019-10-19
Information Disclosure is possible on WAGO Series PFC100 and PFC200 devices before FW12 due to improper access control. A remote attacker can check for the existence of paths and file names via crafted HTTP requests.
CVE-2019-18209
PUBLISHED: 2019-10-19
templates/pad.html in Etherpad-Lite 1.7.5 has XSS when the browser does not encode the path of the URL, as demonstrated by Internet Explorer.
CVE-2019-18198
PUBLISHED: 2019-10-18
In the Linux kernel before 5.3.4, a reference count usage error in the fib6_rule_suppress() function in the fib6 suppression feature of net/ipv6/fib6_rules.c, when handling the FIB_LOOKUP_NOREF flag, can be exploited by a local attacker to corrupt memory, aka CID-ca7a03c41753.