NEW YORK -- Application Security, Inc. (AppSecInc) (http://www.appsecinc.com) the global leader in database security, today announced the opening of its first regional sales and operations center in the UK. Headed by George Fyffe, Business Development and Sales Director for the EMEA Region, the UK-based staff manages direct customer relations, a strong partner and reseller group, and business development across European, Middle East and African markets.

This international expansion is driven by dramatic growth in demand for application security services to protect vital enterprise databases from attack by outside attackers and malicious insiders. Since February 2005, these threats have contributed to the exposure of over 93 million personal records according to the U.S.-based watchdog group, the Privacy Rights Clearinghouse. As these data breach losses approach near-epidemic proportions, they threaten not only individuals, but also the corporate entities tasked with protecting that data.

AppSecInc is the leading provider of database security solutions, and the only security solutions provider presently addressing the entire database vulnerability management lifecycle. The company's innovative security suite is widely recognized throughout the industry as the most comprehensive and widely-deployed of its kind. By securing data at its source, AppSecInc customers can proactively harden their database applications against attack, while at the same time grounding compliance audits where sensitive information lives.

Application Security Inc.