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Affinion Security Center Augments Personal Information Monitoring Capabilities

Company adds new set of personal identity monitoring benefits to its ID Theft protection suite, dubbed "IdentitySecure Monitoring"
NORWALK, Conn., Aug. 26 -- Affinion Security Center (ASC), a leading provider of identity theft protection, detection and resolution services, announced today the addition of a new set of personal identity monitoring benefits to its comprehensive ID Theft protection suite, dubbed "IdentitySecure Monitoring." The benefits are available immediately to new enrollees of IdentitySecure (www.identitysecure.com).

ASC partnered with IdentityTruth to add powerful new capabilities that protect consumers against identity theft. IdentityTruth operates the only predictive analytical engine specifically designed to search for a consumer's personally identifiable information across a broad range of data sources, well beyond credit, and provide a personalized identity health assessment so the consumer can take action to avoid identity theft. Through this partnership, IdentitySecure will be better able to detect suspicious activities, report possible fraud before it happens and provide concrete support to resolve problems that may arise from potentially risky data.

"There is a proportional and direct correlation between the amount of time your personal information is exposed and the total cost of resolving an identity theft," said Tom Rusin, CEO of Affinion Security Center. "IdentitySecure Monitoring gives us yet another way in which we can expedite the process of discovering a compromised identity, ultimately allowing us to more effectively detect and resolve a case of ID theft for our customers."

ASC has added IdentitySecure Monitoring to a robust ID theft platform that already includes credit monitoring and internet surveillance of underground chat rooms. Together, the combined offering allows ASC to scan all available major data sources for reported irregularities with members' credit cards, credit files, social security numbers, and public records. No matter where this personal information has been identified, members will receive alerts that their identity has been compromised.

"Our partnership with Affinion delivers powerful identity protection capabilities to millions of consumers," said Steven D. Domenikos, CEO of IdentityTruth(R). "IdentityTruth's(R) Faster than Fraud(TM) technology provides an early warning system against impending identity theft and enables a consumer to take action against financial fraud before it becomes a costly and time consuming problem".

For more information, please visit http://www.affinionsecuritycenter.com.

About AffinionSecurityCenter Affinion Security Center, a division of Norwalk, Connecticut-based Affinion Group, is a global leader in providing identity protection and data security solutions to corporations and individuals. For over 35 years Affinion Security Center has been powering many of the world's leading personal data protection and breach resolution solutions offered by local, national and multi-national enterprises in the financial, retail and travel industries. The company currently protects over 10 million subscribers with services including IdentitySecure, PrivacyGuard, PC SafetyPlus and Hotline, and serves enterprise and government agencies with the data breach preparation and response tool, BreachShield. Affinion Security Center is part of the steering committee of the Identity Theft Prevention and Identity Management Standards Panel (IDSP). For more information please visit www.affinionsecuritycenter.com.

About IdentityTruth Inc. IdentityTruth(R), is the leading provider of a new breed of service to help consumers safeguard their Privacy and Identity. IdentityTruth's proprietary technology provides subscribers with advance notice of potential identity fraud so they can take better control to stop it before it becomes costly. IdentityTruth not only detects -- but can actually predict -- possible identity misuse, and that is what makes IdentityTruth(R) Faster than Fraud(TM). IdentityTruth(R) is a privately-held, VC- funded company headquartered in Waltham, Massachusetts. Investors include Argonaut Ventures and Stata Venture Partners.

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