Dark Reading is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Risk

12/27/2010
03:32 PM
Commentary
Commentary
Commentary
50%
50%

Why SMBs Aren't Buying DLP

Cost, complexity, and a dearth of complete solutions limit adoption rates for small and midsize businesses; revamping the architecture and packaging of DLP solutions is key to winning the SMB market.

Much has been written about the rapid growth of the Data Leakage Prevention (DLP) market. According to Gartner, the DLP market has grown at more than 80% annually since 2006, hitting $300mm in 2009. That's a mighty growth rate by any standard, and growth in excess of 20% is expected to continue for the foreseeable future. But the sales expectations may be a red herring. That same vaunted Analyst firm has also recently written that DLP is becoming, in effect, very expensive shelfware for the enterprises that have driven its rapid growth. And small and medium businesses (SMBs), which are needed to sustain DLP's growth as they follow the early corporate adopters, aren't buying at rates that would be expected for such a critical application as data protection.

The "shelfware" conclusion is puzzling at first glance -- the large businesses who have bought DLP solutions typically have the IT expertise and endless resources to tackle major deployments. They've solved much bigger problems, such as ERP systems for example. And if it's true that enterprises are having trouble figuring out DLP, it is even more difficult to imagine how SMBs will ever adopt this same technology.

The "fix" for this emerging problem is, thankfully, staring us right in the face. But to understand the fix its first important to put the challenges to DLP adoption into focus. There are three, and until solved they will continue to limit the growth of new buyers -- especially SMBs -- while also frustrating new clients into not completing deployment:

1. Excessive costs to purchase and deploy

2. Complexity of deployment

3. Lack of complete solution provided by current DLP offerings

The first two are obvious enough. Cost is almost always the first and largest hindrance to technology adoption, and since DLP was initially developed for large enterprises managing tremendous amounts of sensitive data, it's no surprise that the technology is built to a high standard and comes with an equally high price tag. For businesses that can rationalize the purchase -- think enterprises with many seats to spread the per-user cost -- the next challenge becomes complexity of deployment. Inserting a large device into the corporate network and then connecting every PC and server in the network to that device for the purpose of approving or denying outbound emails, saving data to removable media or printing is quite a task -- one that requires many expensive hours to set up, fine tune, and then administer. This complexity challenge is at the heart of Gartner's "shelfware" assertion.

Previous
1 of 2
Next
Comment  | 
Print  | 
More Insights
Comments
Threaded  |  Newest First  |  Oldest First
Edge-DRsplash-10-edge-articles
7 Old IT Things Every New InfoSec Pro Should Know
Joan Goodchild, Staff Editor,  4/20/2021
News
Cloud-Native Businesses Struggle With Security
Robert Lemos, Contributing Writer,  5/6/2021
Commentary
Defending Against Web Scraping Attacks
Rob Simon, Principal Security Consultant at TrustedSec,  5/7/2021
Register for Dark Reading Newsletters
White Papers
Video
Cartoon
Current Issue
2021 Top Enterprise IT Trends
We've identified the key trends that are poised to impact the IT landscape in 2021. Find out why they're important and how they will affect you today!
Flash Poll
How Enterprises are Developing Secure Applications
How Enterprises are Developing Secure Applications
Recent breaches of third-party apps are driving many organizations to think harder about the security of their off-the-shelf software as they continue to move left in secure software development practices.
Twitter Feed
Dark Reading - Bug Report
Bug Report
Enterprise Vulnerabilities
From DHS/US-CERT's National Vulnerability Database
CVE-2020-24119
PUBLISHED: 2021-05-14
A heap buffer overflow read was discovered in upx 4.0.0, because the check in p_lx_elf.cpp is not perfect.
CVE-2020-27833
PUBLISHED: 2021-05-14
A Zip Slip vulnerability was found in the oc binary in openshift-clients where an arbitrary file write is achieved by using a specially crafted raw container image (.tar file) which contains symbolic links. The vulnerability is limited to the command `oc image extract`. If a symbolic link is first c...
CVE-2021-22866
PUBLISHED: 2021-05-14
A UI misrepresentation vulnerability was identified in GitHub Enterprise Server that allowed more permissions to be granted during a GitHub App's user-authorization web flow than was displayed to the user during approval. To exploit this vulnerability, an attacker would need to create a GitHub App o...
CVE-2021-27737
PUBLISHED: 2021-05-14
Apache Traffic Server 9.0.0 is vulnerable to a remote DOS attack on the experimental Slicer plugin.
CVE-2021-32054
PUBLISHED: 2021-05-14
Firely/Incendi Spark before 1.5.5-r4 lacks Content-Disposition headers in certain situations, which may cause crafted files to be delivered to clients such that they are rendered directly in a victim's web browser.