Dark Reading is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Risk

6/18/2007
10:41 PM
Sharon Gaudin
Sharon Gaudin
Commentary
50%
50%

Enterprise 2.0--Changing Corporate Culture Before Changing The Tech

At the Enterprise 2.0 conference in Boston this week I quickly caught on that this business/technology move isn't so much about the tech behind it but about harnessing what evangelists call the 'collective intelligence.' What they're getting at is that blogs and wikis aren't just cool and fun, they could help smart employees who are never heard find a corporate voice.

At the Enterprise 2.0 conference in Boston this week I quickly caught on that this business/technology move isn't so much about the tech behind it but about harnessing what evangelists call the 'collective intelligence.' What they're getting at is that blogs and wikis aren't just cool and fun, they could help smart employees who are never heard find a corporate voice.There was an interesting debate Monday morning between Andrew McAfee, an associate professor at Harvard Business School, and Tom Davenport, a professor at Babson College. While McAfee is credited with coining the term Enterprise 2.0, Davenport calls himself a "pragmatic killjoy" who doesn't think Enterprise 2.0 is revolutionary or even worthy of being given a new name.

The two men, who generally go at each other in the blogosphere, faced off at the conference, talking about whether technology might revolutionize the way businesses function in the future.

Then Willms Buhse, executive director of CoreMedia, a software company based in Germany, stood up and said that changing the corporate culture is more important than changing the technology. The cultural shift -- from the traditional hierarchy of follow-the-leader to an open exchange of ideas -- needs to come before even the coolest new technologies can make a real difference.

I talked with Buhse after the debate and he told me how they really shook up CoreMedia a few years back. They got rid of company departments. Gone was marketing, sales, finance. They spent some time creating a team of leaders for the company and then they gave their employees a voice by first using wikis and then allowing them to blog on an internal network. By this fall, Buhse said they hope to open up the blogs to a network of partners and then, maybe even this year, they hope to open it up to the general public.

"For us, the organization was the important thing," he said. "It's about the corporate culture."

But what about the inevitable moment when an employee starts talking about something embarrassing to the company or relays sensitive corporate information? How open will they feel then?

Buhse said he's just not worried about it.

"If something is going to be said, the discussion is ongoing anyway," he explained. "Currently, I'm very happy to have the discussion companywide. It would happen in the sales kitchen anyway… I would rather have a negative comment on my Web site, rather than people talking about it without us knowing it."

At this point, out of 150 employees, Buhse said at least 30% are blogging and he suspects that 80% are reading them. Now they're working on a new interface that will combine e-mail, wikis, and blogs, making it easier for mobile workers to submit blog feedback from their smartphones and handhelds.

It's an interesting approach to running a business and to opening up communication lines.

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
Why Cyber-Risk Is a C-Suite Issue
Marc Wilczek, Digital Strategist & CIO Advisor,  11/12/2019
Unreasonable Security Best Practices vs. Good Risk Management
Jack Freund, Director, Risk Science at RiskLens,  11/13/2019
Breaches Are Inevitable, So Embrace the Chaos
Ariel Zeitlin, Chief Technology Officer & Co-Founder, Guardicore,  11/13/2019
Register for Dark Reading Newsletters
White Papers
Video
Cartoon Contest
Current Issue
Navigating the Deluge of Security Data
In this Tech Digest, Dark Reading shares the experiences of some top security practitioners as they navigate volumes of security data. We examine some examples of how enterprises can cull this data to find the clues they need.
Flash Poll
Rethinking Enterprise Data Defense
Rethinking Enterprise Data Defense
Frustrated with recurring intrusions and breaches, cybersecurity professionals are questioning some of the industrys conventional wisdom. Heres a look at what theyre thinking about.
Twitter Feed
Dark Reading - Bug Report
Bug Report
Enterprise Vulnerabilities
From DHS/US-CERT's National Vulnerability Database
CVE-2019-19010
PUBLISHED: 2019-11-16
Eval injection in the Math plugin of Limnoria (before 2019.11.09) and Supybot (through 2018-05-09) allows remote unprivileged attackers to disclose information or possibly have unspecified other impact via the calc and icalc IRC commands.
CVE-2019-16761
PUBLISHED: 2019-11-15
A specially crafted Bitcoin script can cause a discrepancy between the specified SLP consensus rules and the validation result of the [email protected] npm package. An attacker could create a specially crafted Bitcoin script in order to cause a hard-fork from the SLP consensus. All versions >1.0...
CVE-2019-16762
PUBLISHED: 2019-11-15
A specially crafted Bitcoin script can cause a discrepancy between the specified SLP consensus rules and the validation result of the slpjs npm package. An attacker could create a specially crafted Bitcoin script in order to cause a hard-fork from the SLP consensus. Affected users can upgrade to any...
CVE-2019-13581
PUBLISHED: 2019-11-15
An issue was discovered in Marvell 88W8688 Wi-Fi firmware before version p52, as used on Tesla Model S/X vehicles manufactured before March 2018, via the Parrot Faurecia Automotive FC6050W module. A heap-based buffer overflow allows remote attackers to cause a denial of service or execute arbitrary ...
CVE-2019-13582
PUBLISHED: 2019-11-15
An issue was discovered in Marvell 88W8688 Wi-Fi firmware before version p52, as used on Tesla Model S/X vehicles manufactured before March 2018, via the Parrot Faurecia Automotive FC6050W module. A stack overflow could lead to denial of service or arbitrary code execution.