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More Confidence Seen Among Security Industry Leaders

Silver Spring, Md.--The Security Industry Association (SIA) has released the latest SIA Security Market Index, a bimonthly measure of business confidence in the security industry, revealing industry executives have an improving view of markets in the future.

The SIA Security Market Index hit 72.3 in September 2014, as compared to the previous July 2014 Index of 62, the latter reflecting a cooler outlook compared to the latest, more business-comfortable Index.

The SIA Security Market Index surveys a select group of nearly 100 executives at SIA member companies to gauge the state of the industry. Individual responses are kept anonymous, and only aggregate results are released.

Overall, executives provided their outlook as to how the security industry will perform in the next three months:
· 45 percent said much better
· 41 percent, a little better
· 18 percent, no change
· 5 percent, a little worse
· 1 percent, much worse

“Integrator and end user interest in improving their security technologies bodes well,” wrote one security video manufacturer.

When accessing obstacles to growth at their companies, most executives agreed that keeping up with technological change is their biggest challenge:
· Keeping up with technological change, 42 percent
· Finding the right marketing approach, 18 percent
· Maintaining a quality workforce, 14 percent
· Government mandates and regulations, 10 percent
· Challenges of globalization, 7 percent
· Weak economy, 6 percent
· Other, 2 percent

The full results of the SIA Security Market Index are available on the SIA website. Starting with the next edition in November, the SIA Security Market Index will be a members-only document for the first 30 days after release.

About the Security Industry Association
The Security Industry Association (SIA) (http://www.securityindustry.org) is the leading trade association for electronic and physical security solution providers, with more than 500 innovative member companies representing more than 300,000 security leaders and experts who shape the future of the security industry. SIA protects and advances its members' interests by advocating pro-industry policies and legislation at the federal and state levels; creating open industry standards that enable integration; advancing industry professionalism through education and training; opening global market opportunities; and collaboration with other like-minded organizations. As a proud sponsor of ISC Events expos and conferences, and owner of the Securing New Ground® conference, SIA ensures its members have access to top-level buyers and influencers, as well as unparalleled learning and network opportunities.

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