Dark Reading is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Operational Security

9/29/2017
02:30 PM
Simon Marshall
Simon Marshall
Simon Marshall
50%
50%

Consumers Think Security When Choosing Brands

Consumers are beginning to pay attention to security reputation when choosing which brands to support.

Enterprises need to improve focus on communicating their brand promises as they relate to security. As the next generation begins replacing older consumers who used to make all the buying decisions, security, it turns out, will be a major factor in formulating such decisions.

"Consumers under the age of 35 believe now is the right time to consider security from the brands they wish to purchase from," Andrzej Kawalec, Vodafone group head of enterprise cyber security, strategy and innovation told SecurityNow. "They are not hampered by a fear of the loss of their data, they accept that it will happen, and they are willing to pay a premium to avoid it. They're cyber-ready, not cyber-fearful."

Vodafone has just completed a study of enterprise cybersecurity in eight countries among small, medium and multinational sized companies, designed to take the pulse of brands' thinking on security. The results show that more businesses are considering security as a means to grow their businesses, not simply as a means of defence. It's no longer just a means of protection, but also a driver of customer loyalty and an attractor of new customers.

"When cybersecurity features become part of a brand proposition, those brands start to win," said Kawalec. "Consumer expectation about security is rising, and organizations and brands can charge a premium for securing customer data."

According to the survey, roughly nine out of ten companies thought enhanced cybersecurity would improve loyalty, enhance brand reputation, attract new customers and ultimately be a differentiator against competitors.

The study data suggests that enterprises are aware that their security capability is becoming one of their customers' key buying criteria, and that to keep the upcoming generation of buyers happy, they need to shift their security posture to become visibly active in securing consumer data and private information. Consequently, the survey says, nearly 90% of businesses are expecting to increase spending on cybersecurity in the next three years, with 10% of companies expecting budgets to double.

"The bigger companies are beginning to work on security very carefully, but they're still unsure where to go for help," said Kawalec. About 40% of security decision-makers across industry sectors were uncertain about where best to find help in dealing with cybersecurity challenges. Apparently, 60% of smaller companies feel poorly informed about security, which exacerbates the issue, and the security market is becoming very fragmented.

"Currently, security vendors have an 'expert-to-expert' selling model, and companies need to have deep pockets and expertise to take advantage of that. We're trying to turn that on its head, we want security to be delivered in a simple-to-understand-and-integrate manner, we want to make it like buying a product online," said Kawalec. "Being able to buy enterprise security using an easier model will change the whole landscape."

Related posts:

— Simon Marshall, Technology Journalist, special to Security Now

Comment  | 
Print  | 
More Insights
Comments
Threaded  |  Newest First  |  Oldest First
COVID-19: Latest Security News & Commentary
Dark Reading Staff 10/27/2020
Modern Day Insider Threat: Network Bugs That Are Stealing Your Data
David Pearson, Principal Threat Researcher,  10/21/2020
Are You One COVID-19 Test Away From a Cybersecurity Disaster?
Alan Brill, Senior Managing Director, Cyber Risk Practice, Kroll,  10/21/2020
Register for Dark Reading Newsletters
White Papers
Video
Cartoon
Current Issue
Special Report: Computing's New Normal
This special report examines how IT security organizations have adapted to the "new normal" of computing and what the long-term effects will be. Read it and get a unique set of perspectives on issues ranging from new threats & vulnerabilities as a result of remote working to how enterprise security strategy will be affected long term.
Flash Poll
How IT Security Organizations are Attacking the Cybersecurity Problem
How IT Security Organizations are Attacking the Cybersecurity Problem
The COVID-19 pandemic turned the world -- and enterprise computing -- on end. Here's a look at how cybersecurity teams are retrenching their defense strategies, rebuilding their teams, and selecting new technologies to stop the oncoming rise of online attacks.
Twitter Feed
Dark Reading - Bug Report
Bug Report
Enterprise Vulnerabilities
From DHS/US-CERT's National Vulnerability Database
CVE-2020-7753
PUBLISHED: 2020-10-27
All versions of package trim are vulnerable to Regular Expression Denial of Service (ReDoS) [DNP] via trim().
CVE-2020-27182
PUBLISHED: 2020-10-27
Multiple cross-site scripting (XSS) vulnerabilities in konzept-ix publiXone before 2020.015 allow remote attackers to inject arbitrary JavaScript or HTML via appletError.jsp, job_jacket_detail.jsp, ixedit/editor_component.jsp, or the login form.
CVE-2020-27183
PUBLISHED: 2020-10-27
A RemoteFunctions endpoint with missing access control in konzept-ix publiXone before 2020.015 allows attackers to disclose sensitive user information, send arbitrary e-mails, escalate the privileges of arbitrary user accounts, and have unspecified other impact.
CVE-2020-8956
PUBLISHED: 2020-10-27
Pulse Secure Desktop Client 9.0Rx before 9.0R5 and 9.1Rx before 9.1R4 on Windows reveals users' passwords if Save Settings is enabled.
CVE-2020-15352
PUBLISHED: 2020-10-27
An XML external entity (XXE) vulnerability in Pulse Connect Secure (PCS) before 9.1R9 and Pulse Policy Secure (PPS) before 9.1R9 allows remote authenticated admins to conduct server-side request forgery (SSRF) attacks via a crafted DTD in an XML request.