Products & Releases

OpenMarket Introduces Support for Two-Factor Authentication In Mobile Engagement Platform

Platform is a SaaS-based solution
SEATTLE, Nov. 14, 2013 /PRNewswire/ -- OpenMarket (, a leading enterprise mobile engagement company, today announced support for Two-Factor Authentication (2FA) in its Mobile Engagement Platform. By utilizing the 2FA capabilities in OpenMarket's Mobile Engagement Platform, CIOs and other IT decision-makers can leverage out-of-band authentication via mobile devices to provide secure access, consumer identity protection and fraud prevention.

Two-factor authentication has been proven to drastically reduce identity theft, phishing scams, and online fraud by requiring two forms of user authentication. OpenMarket's 2FA service creates a unique personal identification number (PIN), which is sent to the user via SMS. The user then enters the PIN on a website for validation before gaining access to that secured site. This service is also ideal for resetting lost passwords. These new capabilities help enterprise CIOs follow the lead of industry giants like Facebook, Google, LinkedIn and Twitter, which have already implemented SMS-based 2FA to protect user information.

As part of its mobile strategy, a leading global retailer has deployed OpenMarket's Mobile Engagement Platform to manage a variety of customer experience use cases across different business units within their organization. Most recently, the customer has deployed 2FA with OpenMarket to provide secure access and identity protection for its customers across ten countries, with plans for further global expansion.

"Enterprises require a level of security that will give their customers a sense of safety and trust," said Jay Emmet, General Manager of OpenMarket. "Rather than evaluating and implementing a single point solution for each proposed mobile use case, forward-looking CIOs are turning to OpenMarket's Mobile Engagement Platform for a holistic approach to supporting operational and engagement use cases across the entire organization."

The OpenMarket Mobile Engagement Platform is a SaaS-based solution, allowing global enterprises to easily create and deploy mobile engagement services without provisioning expensive infrastructure. Enterprises can access the platform via a web-based GUI or directly via service APIs. The platform supports features such as personalization, scheduling, logic and decisioning, list management, user segmentation, and reporting. By using OpenMarket's Mobile Engagement Platform, enterprises are able to mobilize operational processes, optimize internal and external communications, improve customer experiences, drive brand awareness and generate new revenue.

As an experienced mobile engagement solution provider, OpenMarket supports its Fortune 2000 enterprise customers with unique needs around data security standards, privacy policies, and industry regulations. Two-factor authentication marks the latest in OpenMarket's existing line of security and IT-related features. OpenMarket's security and privacy controls provide a comprehensive framework based on data protection laws, ISO 27001, GLBA and other standards.

For more information on the OpenMarket Mobile Engagement Platform, download the white paper, "Mobile Engagement for the Enterprise":

About OpenMarket OpenMarket, a subsidiary of Amdocs, powers mobile business. We provide a comprehensive set of mobile solutions for enterprises to engage and transact with their customers via their mobile devices. Clients depend on OpenMarket for our superior domain expertise, global scale, demonstrated performance, and industry leading reliability. OpenMarket's intelligent, integrated platform provides deep mobile operator connections with global network reach. For more information, visit

About Amdocs For 30 years, Amdocs has ensured service providers' success and embraced their biggest challenges. To win in the connected world, service providers rely on Amdocs to simplify the customer experience, harness the data explosion, stay ahead with new services and improve operational efficiency. The global company uniquely combines a market-leading BSS, OSS and network control product portfolio with value-driven professional services and managed services operations. With revenue of $3.2 billion in fiscal 2012, Amdocs and its 20,000 employees serve customers in more than 60 countries. Amdocs: Embrace Challenge, Experience Success. For more information, visit Amdocs at