PRESS RELEASE

Sunnyvale, Calif., May 7, 2015 – moBack, Inc., a new enterprise Mobile Backend-as-a-Service (MBaaS) company, today revealed the results of a recent survey highlighting the key drivers behind technology decisions in the enterprise mobile application development process. The survey of 200 technology decision-makers found that the biggest challenge of more than half of enterprises developing mobile and web applications is the high cost associated with DevOps and infrastructure provisioning. Additionally, scalability, security and ease of use of the platform were key characteristics considered by more than 70 percent of enterprise technology decision-makers when choosing to use cloud-based platforms for mobile app development.

“From our experience in building apps for enterprises across various industry segments, we find that the need for adopting mobile technologies is becoming a top priority in order to stay ahead of competition,” said Dev Gandhi, CEO of moBack. “The challenge most IT executives face is to achieve this in a cost-effective manner, while also maintaining control over business-critical information. moBack’s MBaaS platform aims to provide enterprise IT the control and flexibility it needs to deploy mobile services, while saving considerable costs.”

The moBack survey indicated that more than 80 percent of the respondents, including large and small businesses, consider mobile app development very important and essential for their business, with 65 percent currently using cloud-based platforms such as Backend-as-a-Service (BaaS) or MBaaS to develop mobile apps. However, some of the challenges they face include sourcing the right technical skills, speed of delivery and flexibility for rapid app development. Survey data also found that budgetary concerns are the key trigger in the decisions made around mobile development initiatives in the enterprise. Of those surveyed, 40 percent plan to develop approximately 10 applications over the next three years and nearly one quarter are planning to develop between 26-50 mobile applications over this same time period.

“There has been an emerging market consensus over the past two years that replicable, easy to access, stable and scalable cloud-based backend services for mobile applications can significantly raise developer productivity. This has been a potent message for businesses as they struggle to move from doing a lot of custom build on opportunistic apps here and there to what they really need which is a fuller mobile app strategy underpinned by a common infrastructure and shared services,” said Chris Marsh, Principal Analyst, Enterprise Mobile App Strategies, 451 Research. “It’s a busy market, but with its self-service model, and support for AWS, moBack is looking to remove key obstacles to adoption. This strategy could appeal strongly to SMBs looking to go from experimentation to scale quickly.”

Among the survey’s additional findings include:

-       75 percent of the respondents indicated ease of use as being very important and essential in a MBaaS platform.

-       2/3 require or highly value the ability of a MBaaS platform to customize, include their organization’s business specific functions and reduce cost.

-       Cost and security were cited as the deciding characteristic of 70 percent of all technology decision-makers.

moBack is an enterprise-ready mobile backend application platform that enables businesses to build mobile apps faster, and at a lower cost, with the flexibility to upgrade their application infrastructure with an instant, self-deployable private MBaaS platform. Apart from its self-deployable model, moBack also offers turnkey mobile solutions to enterprises that need their own on-premise, hybrid or private cloud installations of the mobile app development platform. 

For more information on moBack and moBack Enterprise, please visit the company’s website and follow the company on Twitter and LinkedIn.

About moBack

moBack is an enterprise-ready mobile backend platform that combines an array of services for rapid development and deployment of applications over your infrastructure of choice at Web-scale, while providing best-in-class security, scalability, and enterprise-wide visibility.

The MBaaS platform empowers businesses to build mobile apps faster and at a lower cost, with the flexibility to upgrade their application infrastructure with an instant, self-deployable private MBaaS platform. moBack’s core services and mobile SDKs enable developers to integrate backend APIs to create high-quality mobile apps including data and user management, authentication, social media integration, push notifications, and analytics. For more information, please visit www.moback.com.

Media Contacts

John Kreuzer

Gutenberg Communications for moBack

(408) 896-3307

[email protected]

moBack, Inc.

Sigi Achappa

[email protected]