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Yahoo Ads Hack Spreads Malware
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Li Tan
Li Tan,
User Rank: Apprentice
1/8/2014 | 10:57:37 PM
Re: Another Yahoo problem
That's also the reason why I do not like online Ads - the potential problem of having virus/malware, etc. embedded. Yahoo is good at putting out fire but it cannot survive in this way. Some concrete action plans are needed to prevent such kind of disaster happening from the very beginning. 
Shane M. O'Neill
Shane M. O'Neill,
User Rank: Apprentice
1/7/2014 | 9:50:11 AM
Re: Another Yahoo problem
Yahoo may work quickly to quash email outages and malware-infested ads when they happen, and these snafus may be just part of doing business, but the past month has been a PR disaster for the company. I don't think it's enough to do serious damage to the brand; Yahoo still has millions of content users. But the company needs to shake the perception that it is always putting out fires.
Kristin Burnham
Kristin Burnham,
User Rank: Apprentice
1/7/2014 | 8:50:27 AM
Re: Another Yahoo problem
Good insight, Jason. Dedicated Yahoo users -- similar to dedicated Facebook users -- seem to roll with the punches when things like this occur.
SaneIT
SaneIT,
User Rank: Apprentice
1/7/2014 | 7:45:40 AM
Re: Another Yahoo problem
This is good insight.  The way advertising has always worked on the web is a bit different than say print media.  It is much harder to keep tabs on what is behind the curtain with ads delivered on the web so it's hard to hold Yahoo completely responsible for stopping the ads.  Now once they learned that there was a problem then yes the burden of removing the ads fell on them but it sounds like they acted quickly.  If we're going to hold every web site that has ads responsible for the content of those ads then it's time to start shutting everyone down because I've seen those scammy "lose 10 pounds in a week" ads just about every where.
moarsauce123
moarsauce123,
User Rank: Ninja
1/7/2014 | 7:38:22 AM
Re: Another Yahoo problem
No, it fits exactly into the perception I have from Yahoo. They want to play with the big kids, but lack the skill to do so. Yahoo is one of these companies where I wonder how they managed to stick around despite their utter irrelevance.
jasonscott
jasonscott,
User Rank: Apprentice
1/6/2014 | 9:21:39 PM
Re: Another Yahoo problem
Having spent 10 years working for a regional news & information site, I have first-hand knowledge of how hard it is to prevent malicious ads from being delivered to end-users. Many larger advertisers supply code that communicates with their servers (or those of some third party) to select an ad based on various criteria ... so the code that was provided to Yahoo! may have appeared fine ... but the ad that was dynamically returned contained malicious code. Sometimes it's even more convoluted than that.

So this issue doesn't affect my concerns about Yahoo!.

Nor does it trouble me that Yahoo! is replacing the rotting foundations of some of its systems. That's smart, and hopefully they're implementing new foundations upon which they'll launch new services, soon.

These days, it's less likely that Yahoo! or anyone else will introduce some revolutionary new service. Yahoo! has enough of a user base that if they can repair things and have solid, reliable services, they'll do fine. In fact, if they can offer a good alternative to the questionably-invasive services offered by certain other providers, they could very well pick up a bunch of users.

Personally, I have a Yahoo! account that I use daily, and have for about 7 years now, and it works well for me. (I was unaffected by the recent outage, btw ... that would have bothered me somewhat, but mail to the account isn't usually critical/time-sensitive.)

I will say that the recycled email account usernames was just a poor business decision on their part ... or at the very least poorly carried out. But, again, it didn't affect me, since my account has been in use for years.
Thomas Claburn
Thomas Claburn,
User Rank: Ninja
1/6/2014 | 3:52:34 PM
Re: Another Yahoo problem
I keep hoping Yahoo will do something that demonstrates it has put its past behind it. But most of the company's recent moves seem to be geared at replacing rotting foundations. I hope 2014 brings some initiatives that show leadership rather than just acknowledgement of existing gaps.
Kristin Burnham
Kristin Burnham,
User Rank: Apprentice
1/6/2014 | 2:01:25 PM
Another Yahoo problem
Yahoo has made some significant strides with redesigns, acquisitions and new features in the last year, but it has also suffered some major problems: the recycled email debacle being one of them, and now this. Readers: Does this latest problem impact your perception of the company?


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