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Indoor Location Tracking Has Lost Common Sense
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User Rank: Apprentice
4/3/2013 | 2:06:28 PM
re: Indoor Location Tracking Has Lost Common Sense
Sometimes an idea is so ludicrous, that it doesn't really require any comments.
User Rank: Apprentice
4/3/2013 | 3:19:32 PM
re: Indoor Location Tracking Has Lost Common Sense
Clearly Dodge has he own motivation for supporting it which I believe is exaggerated. That said, I can envision its application in managing students in museum or other "field trip" situations and parents following their children (Amber alert support), but plotting a course through aisles in the supermarket, puhleez , that Symantec calls me everytime I hit one of their associated websites is already sufficient cause for me to drop them.
User Rank: Apprentice
4/3/2013 | 4:16:21 PM
re: Indoor Location Tracking Has Lost Common Sense
I can't think of any application for this kind of technology that I would use that isn't solved by simply being able to download a floor plan to my phone. Coupon targeting sounds intriguing, but the discounts would have to be pretty good to affect my buying decision at, say, the mall, where I really only go if I have an idea of what I want to buy already.
User Rank: Guru
4/3/2013 | 7:22:01 PM
re: Indoor Location Tracking Has Lost Common Sense
While it is pretty cool that they CAN do this, it doesn't meant they SHOULD. Not all ideas make money. The author makes a lot of good points against the tech and I tend to agree with him. The creepiness factor and annoyance factor would be enough to make me opt out.
User Rank: Ninja
4/3/2013 | 10:57:04 PM
re: Indoor Location Tracking Has Lost Common Sense
You are missing the point of indoor tracking. It is way more helpful to track items than people, especially in hospitals. Wheelchairs and other equipment is in limited supply and to find where items are within a large building is beneficial. Currently, that requires wiring up the entire building, doing this over small cells using existing technology and protocols is a cost savings. And after all, using a cell phone system can do more than just track stuff.
Thomas Claburn
Thomas Claburn,
User Rank: Ninja
4/4/2013 | 1:43:00 PM
re: Indoor Location Tracking Has Lost Common Sense
I don't doubt there are compelling vertical industry use cases. But the hype seems excessive.
User Rank: Apprentice
4/8/2013 | 8:47:52 PM
re: Indoor Location Tracking Has Lost Common Sense
Many of these same comments were made about GPS technologies when they were first being integrated into consumer devices. GPS started in the military markets where there was a compelling use case for enhancing situational awareness and improving command effectiveness - and where GPS improved safety for personnel. When location was first being architected within mobile networks (and when it then became available to mobile applications), many people underestimated its value, expressed the same privacy concerns, and ultimately underestimated the size of the consumer location market.

The US Army, DARPA, DHS, and other Government agencies have been supporting the development of infrastructure-free indoor location for several years. TRX has developed indoor location and dynamic mapping technologies for these markets to enhance situational awareness and to improve the safety of personnel that work indoors, often in dangerous environments. Within the consumer market, indoor location will deliver a clear safety benefit in dense urban environments and large buildings where GPS simply canGt return accurate information. However, there is also a clear usability benefit - location-centric applications will work better everywhere. Better usability impacts device sales, mobile subscription sales, application use, etc. ThatGs real value. (Disclosure G IGm the CEO of TRX Systems and we focus on locating, mapping, and tracking, indoors).
User Rank: Apprentice
4/11/2013 | 9:08:01 PM
re: Indoor Location Tracking Has Lost Common Sense
More busy body nosy big brother spying. My GPS is always off unless I need to find someplace. Once found, it is again turned off.
User Rank: Apprentice
4/13/2013 | 8:20:01 AM
re: Indoor Location Tracking Has Lost Common Sense
Your explanations are really interesting. Thank you for elucidating. Yes, there is a privacy issue when this stuff is applied to regular people and from the standpoint of the average person, such 'surveillance" is pretty scary. In the west, buildings aren't usually quite so complicated that you can't find your way around, but elsewhere in the world, i.e. Hongkong (and likely mainland China) where skyscrapers are interlinked and you walk from one building to another, to another, such an app could be very useful. The same is true in large manufacturing plants, hospitals and other institutions, like court houses. As to what commerce will do with it - with how much junk they will flood the shoppers - well, you can turn your device off while shopping.

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