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Advertisers' 'Do Not Track' Protests Fail Smell Test
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User Rank: Apprentice
10/15/2012 | 6:04:14 PM
re: Advertisers' 'Do Not Track' Protests Fail Smell Test
Sure, you can destroy the advertising based model for online content by removing behavioral and demographic targeting from the industry. But advertisers will pull their money out, and users will have to pay directly for the content they want. How many Informationweek.com visitors are willing to pay for this website as a subscription? I suspect that the results would be poor and layoffs would be quick. As an advertising industry professional I can tell you that none of this "tracking" data is even close to personally identifiable. It tells us just enough so that we can feel confident that our ads aren't reaching (and bothering) a person with no interest in or relevance to the advertiser's product.
User Rank: Ninja
10/13/2012 | 12:08:18 PM
re: Advertisers' 'Do Not Track' Protests Fail Smell Test
The only way DNT can work is to have browsers actively reject ad and tracking cookies. But in the end even that is not working out. What ad networks need to understand is that they are much more successful if they stop alienating consumers and start generating some value.
User Rank: Apprentice
10/12/2012 | 5:44:35 PM
re: Advertisers' 'Do Not Track' Protests Fail Smell Test
I have set "donot track" in FF and Chrome, still see lot of cookies set by the stupid advt agencies. They already ignore the DNT flag, why bother talking about this? Only workaroud now is to use a 3rd party extension to block cookies from advt websites. It works well for me so far. I guess these guys will find a workaround for that too.

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