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KPMG: Cybersecurity Has Reached a Tipping Point from Tech to CEO Business Issue
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Joe Stanganelli
Joe Stanganelli,
User Rank: Ninja
6/27/2017 | 11:18:52 AM
Methodology?
>  our 2016 KPMG Consumer Loss Barometer. We found that consumers would be more loyal and more likely to do business with a company

Can you shed some light on the methodology here? Was customer loyalty measured objectively over time across a sufficient sample size of various organizations -- one set of these organizations engaging in these methods, the other acting as a control? Or were customers merely surveyed as to their preferences and to speculate as to how they would behave in certain circumstances?


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