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Bot-Driven Online Ad Fraud Losses Decline
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REISEN1955
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REISEN1955,
User Rank: Ninja
9/7/2017 | 1:15:45 PM
IBM and Watson
If I read one more post anywhere about how Watson can save every single problem in the western world through AI knoelege ..... while Lady Ginny at IBM is gutting cloud and Watson staff like crazy???    Can Watcon improve IBM revenue gone bad for 21 quarters???  AI may be great but it is NOT a total solution until itself.  Anybody remember what WOPR was and damn near did?
Eduardo.Master
50%
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Eduardo.Master,
User Rank: Apprentice
9/7/2017 | 12:05:29 PM
Re: Ad fraud is a big problem
Can Machine Learning Help Organizations Improve Data Security?
Kelly Jackson Higgins
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Kelly Jackson Higgins,
User Rank: Strategist
5/31/2017 | 9:39:26 AM
Re: Ad fraud is a big problem
Given that losses are still in the billions of dollars, indeed it is still a huge problem. Cleaning up the pollution in the ad ecosystem entails the cooperation of all players, and continuing to make it too expensive for the bad guys to target this space.
floydophone
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50%
floydophone,
User Rank: Author
5/30/2017 | 11:28:40 PM
Ad fraud is a big problem
Even though it seems to be declining, ad fraud is still a big problem. There's a lot of great coverage on the Software Engineeering Daily podcast about ad fraud and various mitigation techniques. At the end of the day, I think CPA mitigates a lot of the problem but it'll be a long time until we're fully there.


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