Dark Reading is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Comments
Businesses Fear Brand Damage More Than Security Breaches
Newest First  |  Oldest First  |  Threaded View
Survivalindeed
100%
0%
Survivalindeed,
User Rank: Apprentice
2/23/2017 | 8:57:59 AM
Re: This is tactical info
Yes For Sure
Sammy324
50%
50%
Sammy324,
User Rank: Strategist
2/6/2017 | 2:30:32 PM
Re: This is tactical info
Can't add anything to that, thanks. :D
Shantaram
50%
50%
Shantaram,
User Rank: Ninja
2/6/2017 | 6:21:20 AM
Re: 192.168.0.1
I agreed with you! THanks for this post!
Joe Stanganelli
50%
50%
Joe Stanganelli,
User Rank: Ninja
2/5/2017 | 12:57:08 PM
Re: Great research! Much more education of business leaders on the other damages of security breaches is needed.
@David: More to the point, what would be helpful is exposing enterprises to more and better research on the costs of each negative aspect realized from a security breach.  In some cases, brand damage may in fact be the costliest thing to worry about -- while in many cases, it may not be.
Joe Stanganelli
50%
50%
Joe Stanganelli,
User Rank: Ninja
2/5/2017 | 12:56:02 PM
Not THAT unsensible
It's not that unsensible.  It's a bit like saying a person fears pain more than they fear being set on fire.  There are lots of ways one can realize pain, and there are far more negative consequences to pain that being set on fire carries -- but it's one of the most obvious and one of the most devastating.

So too with brand damage.  There are lots of ways brand damage can happen, and lots of bad stuff that comes from security breaches, but it appears that most businesses have determined that the costliest of the costly consequences of security breaches is that of brand damage.

And it's hard not to find common ground with that point -- particularly if the breach happened because you/your organization did something stupid and/or ill-advised (TJX, Target, and Home Depot come to mind).
DavidK194
100%
0%
DavidK194,
User Rank: Author
2/3/2017 | 10:31:58 AM
Great research! Much more education of business leaders on the other damages of security breaches is needed.
Enjoyed the article.  Often reputation and brand damage is what I hear when I speak with customers.  Much more must be done to educate our enterprises of other damaging effects of breaches.  Intellectual property loss is huge among corporations as well as lost business opportunities due to competitors using intel gathered to out bid them.

 


COVID-19: Latest Security News & Commentary
Dark Reading Staff 9/21/2020
Cybersecurity Bounces Back, but Talent Still Absent
Simone Petrella, Chief Executive Officer, CyberVista,  9/16/2020
Meet the Computer Scientist Who Helped Push for Paper Ballots
Kelly Jackson Higgins, Executive Editor at Dark Reading,  9/16/2020
Register for Dark Reading Newsletters
White Papers
Video
Cartoon
Latest Comment: Exactly
Current Issue
Special Report: Computing's New Normal
This special report examines how IT security organizations have adapted to the "new normal" of computing and what the long-term effects will be. Read it and get a unique set of perspectives on issues ranging from new threats & vulnerabilities as a result of remote working to how enterprise security strategy will be affected long term.
Flash Poll
How IT Security Organizations are Attacking the Cybersecurity Problem
How IT Security Organizations are Attacking the Cybersecurity Problem
The COVID-19 pandemic turned the world -- and enterprise computing -- on end. Here's a look at how cybersecurity teams are retrenching their defense strategies, rebuilding their teams, and selecting new technologies to stop the oncoming rise of online attacks.
Twitter Feed
Dark Reading - Bug Report
Bug Report
Enterprise Vulnerabilities
From DHS/US-CERT's National Vulnerability Database
CVE-2020-6564
PUBLISHED: 2020-09-21
Inappropriate implementation in permissions in Google Chrome prior to 85.0.4183.83 allowed a remote attacker to spoof the contents of a permission dialog via a crafted HTML page.
CVE-2020-6565
PUBLISHED: 2020-09-21
Inappropriate implementation in Omnibox in Google Chrome on iOS prior to 85.0.4183.83 allowed a remote attacker to spoof the contents of the Omnibox (URL bar) via a crafted HTML page.
CVE-2020-6566
PUBLISHED: 2020-09-21
Insufficient policy enforcement in media in Google Chrome prior to 85.0.4183.83 allowed a remote attacker to leak cross-origin data via a crafted HTML page.
CVE-2020-6567
PUBLISHED: 2020-09-21
Insufficient validation of untrusted input in command line handling in Google Chrome on Windows prior to 85.0.4183.83 allowed a remote attacker to bypass navigation restrictions via a crafted HTML page.
CVE-2020-6568
PUBLISHED: 2020-09-21
Insufficient policy enforcement in intent handling in Google Chrome on Android prior to 85.0.4183.83 allowed a remote attacker to bypass navigation restrictions via a crafted HTML page.