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Businesses Fear Brand Damage More Than Security Breaches
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Survivalindeed
100%
0%
Survivalindeed,
User Rank: Apprentice
2/23/2017 | 8:57:59 AM
Re: This is tactical info
Yes For Sure
Sammy324
50%
50%
Sammy324,
User Rank: Strategist
2/6/2017 | 2:30:32 PM
Re: This is tactical info
Can't add anything to that, thanks. :D
Joe Stanganelli
50%
50%
Joe Stanganelli,
User Rank: Ninja
2/5/2017 | 12:57:08 PM
Re: Great research! Much more education of business leaders on the other damages of security breaches is needed.
@David: More to the point, what would be helpful is exposing enterprises to more and better research on the costs of each negative aspect realized from a security breach.  In some cases, brand damage may in fact be the costliest thing to worry about -- while in many cases, it may not be.
Joe Stanganelli
50%
50%
Joe Stanganelli,
User Rank: Ninja
2/5/2017 | 12:56:02 PM
Not THAT unsensible
It's not that unsensible.  It's a bit like saying a person fears pain more than they fear being set on fire.  There are lots of ways one can realize pain, and there are far more negative consequences to pain that being set on fire carries -- but it's one of the most obvious and one of the most devastating.

So too with brand damage.  There are lots of ways brand damage can happen, and lots of bad stuff that comes from security breaches, but it appears that most businesses have determined that the costliest of the costly consequences of security breaches is that of brand damage.

And it's hard not to find common ground with that point -- particularly if the breach happened because you/your organization did something stupid and/or ill-advised (TJX, Target, and Home Depot come to mind).
DavidK194
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0%
DavidK194,
User Rank: Author
2/3/2017 | 10:31:58 AM
Great research! Much more education of business leaders on the other damages of security breaches is needed.
Enjoyed the article.  Often reputation and brand damage is what I hear when I speak with customers.  Much more must be done to educate our enterprises of other damaging effects of breaches.  Intellectual property loss is huge among corporations as well as lost business opportunities due to competitors using intel gathered to out bid them.

 


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