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Survey: Customers Lose Trust In Brands After A Data Breach
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Vertices
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Vertices,
User Rank: Apprentice
5/23/2016 | 9:21:01 AM
Growing awareness
Recent studies in the UK also show broadly similar statistics. One other reference point in one survey (KPMG, Feb 2016) was that a huge majority of procurement managers surveyed would consider removing a breached supplier from their rosters. Sobering.

PerfectCobalt
RyanSepe
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0%
RyanSepe,
User Rank: Ninja
5/23/2016 | 10:16:37 AM
Re: Growing awareness
"One other reference point in one survey (KPMG, Feb 2016) was that a huge majority of procurement managers surveyed would consider removing a breached supplier from their rosters"

That's interesting to note. Vendors/third parties can affect ones brand reputation as well. Also, depending on how a company interacts with a third party, that third parties security shortcomings can become a monumental risk to the organization to which they provide service.
RyanSepe
50%
50%
RyanSepe,
User Rank: Ninja
5/23/2016 | 10:12:45 AM
Indirect Cost
Brand reputation loss is an indirect cost of a breach. Though difficult to measure in dollars, it can be more detrimental to a company then direct costs from a breach.


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