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Post-Breach Costs And Impact Can Last Years
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andrew_hay
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andrew_hay,
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1/26/2016 | 10:56:30 PM
Too small a sample size

"The survey sample began with 10 telephone interviews, which were followed by a 30-question survey taken by 59 participants involved in quantifying losses and responding to breaches of sensitive information. Of those, 26 experienced true breaches and finished the survey questions."

So the n value is 26? That is far too small a sample to draw any conclusions from. For example:

"Well over half of the survey respondents (64%) reported that the breach they described did not receive media attention."

The percentage sounds significant but it's really only 16 or 17 people.

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