Dark Reading is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Database Security
Authentication
Mobile
Privacy
Compliance
Careers and People
Identity & Access Management
Security Monitoring
Advanced Threats
Insider Threats
Vulnerability Management
Comments
Bots Will Inflict $7.2 Billion In Fraud On Digital Advertisers In 2016
Threaded  |  Newest First  |  Oldest First
Ilya Geller
Ilya Geller,
 User Rank: Apprentice
1/19/2016 | 6:28:53 PM
Bots (children of the passed away Internet) may spam as much as they want – ads shall not ever reach people.
Being structured advertisements search for people themselves, based on the people's profiles of structured data.

In the Cyberspace (which already replaces Internet) no way advertisements, spam can reach people who don't want, need them: patterns of ads and personal profiles won't match each other.

Why 'replaces Internet'? Oracle: 'Term weights represent an extremely powerful feature, and care should be taken when using them... terms in an index are automatically weighted based on their distribution in the indexed content.'

The only distinction between Google (No)SQL and Oracle technologies was into statistics, the above weights - which Google obtains from Internet, so called 'popularity', while Oracle (before ATG) had either none or manually assigned. Now Oracle ATG gets the statistics internally, from inside data itself.

Internet is gone and bots (children of the passed away Internet) may spam as much as they want – ads shall not ever reach people.
Joe Stanganelli
Joe Stanganelli,
 User Rank: Ninja
1/23/2016 | 12:41:00 PM
Blocking
Digital advertisers whine and complain about consumers and users using ad blockers -- but this is why.  It's their own fault.  They need to clean up their own security acts to even begin to reinstill confidence, because one of the biggest reasons why people prefer to block ads is online ads' association with security risks.  (Java and Adobe Flash, anyone?)
RetiredUser
RetiredUser,
 User Rank: Ninja
1/25/2016 | 10:56:08 PM
Ad Earning Analysis Programs
One aspect of this is the depressing nature of businesses that "don't know" or "don't realize" a particular aspect of their business has either gone awry, hijacked by malicious players, or is actually illegal but being managed by staff who are not aware of it.

Companies who have large amounts of money tied up in adverts should have intelligent applications monitoring, data mining and analyzing what ads are being farmed, what activity surrounds those ads and how much income is ultimately associated with it.  Intelligent programs will highlight when actual earnings do not match up with the actual activity.

Of course, this assumes a real company having their ads hijacked.  The same software could be used with some modifications to anticipate expected activity and feedback false information to meet expectation.

A fascinating area of cybercrime that demands more attention.


Edge-DRsplash-10-edge-articles
I Smell a RAT! New Cybersecurity Threats for the Crypto Industry
David Trepp, Partner, IT Assurance with accounting and advisory firm BPM LLP,  7/9/2021
News
Attacks on Kaseya Servers Led to Ransomware in Less Than 2 Hours
Robert Lemos, Contributing Writer,  7/7/2021
Commentary
It's in the Game (but It Shouldn't Be)
Tal Memran, Cybersecurity Expert, CYE,  7/9/2021
Register for Dark Reading Newsletters
White Papers
Video
Cartoon
Current Issue
Developing and Testing an Effective Breach Response Plan
Whether or not a data breach is a disaster for the organization depends on the security team's response and that is based on how the team developed a breach response plan beforehand and if it was thoroughly tested. Inside this report, experts share how to: -understand the technical environment, -determine what types of incidents would trigger the plan, -know which stakeholders need to be notified and how to do so, -develop steps to contain the breach, collect evidence, and initiate recovery.
Flash Poll
Twitter Feed
Dark Reading - Bug Report
Bug Report
Enterprise Vulnerabilities
From DHS/US-CERT's National Vulnerability Database
CVE-2022-2993
PUBLISHED: 2022-12-09
There is an error in the condition of the last if-statement in the function smp_check_keys. It was rejecting current keys if all requirements were unmet.
CVE-2022-4390
PUBLISHED: 2022-12-09
A network misconfiguration is present in versions prior to 1.0.9.90 of the NETGEAR RAX30 AX2400 series of routers. IPv6 is enabled for the WAN interface by default on these devices. While there are firewall restrictions in place that define access restrictions for IPv4 traffic, these restrictions do...
CVE-2022-45290
PUBLISHED: 2022-12-09
Kbase Doc v1.0 was discovered to contain an arbitrary file deletion vulnerability via the component /web/IndexController.java.
CVE-2022-41299
PUBLISHED: 2022-12-09
IBM Cloud Transformation Advisor 2.0.1 through 3.3.1 is vulnerable to cross-site scripting. This vulnerability allows users to embed arbitrary JavaScript code in the Web UI thus altering the intended functionality potentially leading to credentials disclosure within a trusted session. IBM X-Force ID...
CVE-2022-4170
PUBLISHED: 2022-12-09
The rxvt-unicode package is vulnerable to a remote code execution, in the Perl background extension, when an attacker can control the data written to the user's terminal and certain options are set.