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Bots Will Inflict $7.2 Billion In Fraud On Digital Advertisers In 2016
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RetiredUser
RetiredUser,
User Rank: Ninja
1/25/2016 | 10:56:08 PM
Ad Earning Analysis Programs
One aspect of this is the depressing nature of businesses that "don't know" or "don't realize" a particular aspect of their business has either gone awry, hijacked by malicious players, or is actually illegal but being managed by staff who are not aware of it.

Companies who have large amounts of money tied up in adverts should have intelligent applications monitoring, data mining and analyzing what ads are being farmed, what activity surrounds those ads and how much income is ultimately associated with it.  Intelligent programs will highlight when actual earnings do not match up with the actual activity.

Of course, this assumes a real company having their ads hijacked.  The same software could be used with some modifications to anticipate expected activity and feedback false information to meet expectation.

A fascinating area of cybercrime that demands more attention.
Joe Stanganelli
Joe Stanganelli,
User Rank: Ninja
1/23/2016 | 12:41:00 PM
Blocking
Digital advertisers whine and complain about consumers and users using ad blockers -- but this is why.  It's their own fault.  They need to clean up their own security acts to even begin to reinstill confidence, because one of the biggest reasons why people prefer to block ads is online ads' association with security risks.  (Java and Adobe Flash, anyone?)
Ilya Geller
Ilya Geller,
User Rank: Apprentice
1/19/2016 | 6:28:53 PM
Bots (children of the passed away Internet) may spam as much as they want ads shall not ever reach people.
Being structured advertisements search for people themselves, based on the people's profiles of structured data.

In the Cyberspace (which already replaces Internet) no way advertisements, spam can reach people who don't want, need them: patterns of ads and personal profiles won't match each other.

Why 'replaces Internet'? Oracle: 'Term weights represent an extremely powerful feature, and care should be taken when using them... terms in an index are automatically weighted based on their distribution in the indexed content.'

The only distinction between Google (No)SQL and Oracle technologies was into statistics, the above weights - which Google obtains from Internet, so called 'popularity', while Oracle (before ATG) had either none or manually assigned. Now Oracle ATG gets the statistics internally, from inside data itself.

Internet is gone and bots (children of the passed away Internet) may spam as much as they want – ads shall not ever reach people.


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