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Online Ad Fraud Exposed: Advertisers Losing $6.3 Billion To $10 Billion Per Year
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MPH426
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MPH426,
User Rank: Apprentice
12/9/2014 | 3:44:41 PM
Re: ad agencies
It would be interesting to see correlates with shoplifting, "missing" inventory, etc...  4% of the buget seems a bit steep, but it's probably on par.

Don't get me wrong, theft of any kind is wrong.  Sad thing is to the corporations it's just another number.  We're the ones it's hurting.
Kelly Jackson Higgins
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50%
Kelly Jackson Higgins,
User Rank: Strategist
12/9/2014 | 1:54:20 PM
ad agencies
It will be interesting to see what's really going on at the ad agencies that are getting abused by bots. Hopefully, this will open the floodgates to finding out more there.


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