Dark Reading is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Comments
Study: Data Breaches Make Huge Impact On Brand Reputation
Newest First  |  Oldest First  |  Threaded View
Bprince
Bprince,
User Rank: Ninja
5/18/2014 | 12:46:36 AM
Re: Ummmm.......
I was going to bring up the decline in sales as well. I don't know if that is the case in breaches overall, but certainly Target took a hit in this case. I think it also may matter why the breach happened and how the affected company handles the response. With Target, there were questions raised about why this wasn't stopped, and lawsuits started flying. 

BP
Kelly Jackson Higgins
Kelly Jackson Higgins,
User Rank: Strategist
5/15/2014 | 5:23:42 PM
Re: Ummmm.......
Yes, there appears to have been at least some initial queasiness about shopping there after the breach--plus the remediation costs to Target for the aftermath. 
Kwattman
Kwattman,
User Rank: Black Belt
5/15/2014 | 2:58:35 PM
Re: Ummmm.......
If no one is "doing anything about it" - then why are target sales down 46%???
Kwattman
Kwattman,
User Rank: Black Belt
5/15/2014 | 2:56:42 PM
Re: Ummmm.......
If no one is "doing anything about it" - then why are target sales down 46%???
securityaffairs
securityaffairs,
User Rank: Ninja
5/15/2014 | 2:18:45 PM
Re: Ummmm.......
Data breaches represent a serious problem for companies, brand reputation is just one aspect. Ponemon has evidenced this, but I fear that asset damages, service interruption, response procedures and recovery activities have a similar impact.

 
Kelly Jackson Higgins
Kelly Jackson Higgins,
User Rank: Strategist
5/15/2014 | 11:30:52 AM
Re: Ummmm.......
It's definitely easier to stop shopping at Target (well, for maybe for some people, not me ;-) ) and go somewhere else than it is to switch doctors. It would be nice to see actual impact data on retailers and healthcare orgs.
armorguy
armorguy,
User Rank: Apprentice
5/15/2014 | 11:21:39 AM
Re: Ummmm.......
I absolutely believe that people say they will switch in the event of a breach.

 

But, when the inevitable breach happens, do they?  Only if they do make that change does the breached organization suffer any damage.

 

I am not aware of a valid study that has addressed this question.  My anecdotal experiences, especially in a healthcare environment, are that a few do but most do not.  People *like* their doctor and it takes a lot for them to take the effort to find a new one.
Kelly Jackson Higgins
Kelly Jackson Higgins,
User Rank: Strategist
5/15/2014 | 11:16:20 AM
Re: Ummmm.......
A recent Javelin study we covered showed similar consumer sentiments, even with their doctors: http://www.darkreading.com/attacks-breaches/consumers-ditch-their-breached-retailers-banks-and-doctors-/d/d-id/1234959?
armorguy
armorguy,
User Rank: Apprentice
5/15/2014 | 10:23:53 AM
Ummmm.......
So brand damage is "huge".  People are "outraged".  But they aren't doing anything about it.

 

Like so many studies from Ponemon this doesn't make sense.  If there were brand damage there would be consistent data showing sales impact directly tied to breach, long term stock price decline due to breach, etc.  But none of that exists.

 

If the premise were true the sponsor of the study, Experian, would have a highly damaged brand.  Do they?

 

To be clear I am not saying Larry Ponemon (or anybody associated with the Ponemon Institute) aren't good people nor am I questioning anybodys motives.  I'm saying that too many of their studies fail critical evaluation and *that* damages the Ponemon brand.


Edge-DRsplash-10-edge-articles
I Smell a RAT! New Cybersecurity Threats for the Crypto Industry
David Trepp, Partner, IT Assurance with accounting and advisory firm BPM LLP,  7/9/2021
News
Attacks on Kaseya Servers Led to Ransomware in Less Than 2 Hours
Robert Lemos, Contributing Writer,  7/7/2021
Commentary
It's in the Game (but It Shouldn't Be)
Tal Memran, Cybersecurity Expert, CYE,  7/9/2021
Register for Dark Reading Newsletters
White Papers
Video
Cartoon
Current Issue
Black Hat USA 2022 Attendee Report
Black Hat attendees are not sleeping well. Between concerns about attacks against cloud services, ransomware, and the growing risks to the global supply chain, these security pros have a lot to be worried about. Read our 2022 report to hear what they're concerned about now.
Flash Poll
Twitter Feed
Dark Reading - Bug Report
Bug Report
Enterprise Vulnerabilities
From DHS/US-CERT's National Vulnerability Database
CVE-2022-38193
PUBLISHED: 2022-08-16
There is a code injection vulnerability in Esri Portal for ArcGIS versions 10.8.1 and below that may allow a remote, unauthenticated attacker to pass strings which could potentially cause arbitrary code execution in a victims browser.
CVE-2022-38194
PUBLISHED: 2022-08-16
In Esri Portal for ArcGIS versions 10.8.1, a system property is not properly encrypted. This may lead to a local user reading sensitive information from a properties file.
CVE-2022-38192
PUBLISHED: 2022-08-16
A stored Cross Site Scripting (XSS) vulnerability in Esri Portal for ArcGIS may allow a remote, authenticated attacker to pass and store malicious strings via crafted queries which when accessed could potentially execute arbitrary JavaScript code in the userâ€â&b...
CVE-2022-38362
PUBLISHED: 2022-08-16
Apache Airflow Docker's Provider prior to 3.0.0 shipped with an example DAG that was vulnerable to (authenticated) remote code exploit of code on the Airflow worker host.
CVE-2022-30264
PUBLISHED: 2022-08-16
The Emerson ROC and FloBoss RTU product lines through 2022-05-02 perform insecure filesystem operations. They utilize the ROC protocol (4000/TCP, 5000/TCP) for communications between a master terminal and RTUs. Opcode 203 of this protocol allows a master terminal to transfer files to and from the fl...