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Mobility: Who Bears The Brunt Of Data Security & Privacy
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Marilyn Cohodas
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Marilyn Cohodas,
User Rank: Strategist
4/16/2014 | 12:25:17 PM
Re: Changing consumer behavior on free apps
As a consumer, i really like the idea of having a security rating on an apps in the app store. That's a very simple idea -- but agreeing on the rating system would be a challenge!
gmilbourne
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gmilbourne,
User Rank: Author
4/16/2014 | 12:22:20 PM
Re: Changing consumer behavior on free apps
I do agree and it is why I think consumers share the smallest burden when it comes to protecting their privacy on mobile devices. As for developer incentives, that is a really tough problem. One angle could be to provide higher app store rankings to apps which apply security to private data, such as a security certification. Think PCI-DSS but for private data on your device. I think something of the sort is going to be needed as we embrace the Internet of things. Basically a set of standards which ensures private data is treated securely on any device capable of sending that data elsewhere. Apps which have this standard will be more appealing to consumers as well and will lead to more app installs. 
Marilyn Cohodas
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Marilyn Cohodas,
User Rank: Strategist
4/16/2014 | 8:27:57 AM
Changing consumer behavior on free apps
That's a really interesting point about making consumers understand the security consequences of using free versus ad-supported mobile apps. But I doubt that consumers will be too receptive to your idea. It's more incumbent on the developer community to push for better incentives for writing writing more secuire, ad-supported apps. Any ideas on what that might those incentives should look like? 


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