Report: Consumers Buy New Smart Devices But Don't Trust Them

The gap between acceptance and trust for new smart devices is huge, according to a new survey.



Consumers are buying more and more connected devices, but they don't trust the connected things they're bringing into their lives. According to a new report, approximately 80% of survey respondents in the US, United Kingdom, and Canada don't trust Internet-connected devices to secure their data and privacy.

In a survey of 4,100 adults in the three nations, 84% said that they were more likely to buy a future device from a company with a reputation for good security technology and practices, though 36% said that they have no idea of which certifications might matter when it comes to device security.

The survey, conducted by Atomic Research and sponsored by BlackBerry, is based on field work done in mid-December 2018. It shows that more than half of those surveyed said that they would be willing to pay more for Internet-connected products if they knew their data and privacy would be protected — but not much more. Only 10% said they would be willing to pay up to 20% more for security, while the majority said that their security would be worth less than 10% additional cost.

Details of the survey are scheduled to be released this morning in Las Vegas, at CES.

For more, read here.

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