LAS VEGAS — DEF CON 22 — There was a time when people did not have to think about an egg tray connected to the Internet. But those days are gone.

Researchers Mark Stanislav and Zach Lanier of Duo Security here today spotlighted the increasingly connected world of devices that comprise the Internet of Things (IoT), and how the IoT continues to be challenged when it comes to security. Their solution was the creation of BuildItSecure.ly, a partnership of vendors and researchers working to make sure devices that make up the IoT are built... well, securely.

BuildItSecure.ly, which was launched in February, is focused on small vendors and startups, Stanislav says. So far, the initiative has drawn support from vendors such as Dropcam, which was recently acquired by Google's Nest Labs, and Belkin as well as security researchers from companies such as IOActive and Lab Mouse Security. Bugcrowd is supporting the initiative as well, and the BuildItSecure.ly website contains links to information on security ranging from presentation slides to technical documents on standards and best-practices.

"All the researchers basically are doing this -- one, because they want to help some people; two, because they are getting research done and not being sued for it," says Stanislav. "They already have opt-in from these vendors.

"We're going to have researchers looking at pre-production hardware, doing assessments against them… and actually making the device better before they go to people's hands rather than after."

The emphasis is on small vendors, the researchers explain, because startups and smaller vendors may not have the resources and budget to focus on security. Many may not know how to react to a security researcher poking holes in their product, either.

"They don't quite get why you're coming to them telling them that their baby is ugly," says Lanier.

"They don't have the resources or the experience to necessarily deal with this," he adds, noting that security researchers likewise might not know how to approach a smaller vendor unused to dealing with the security community.

The stakes can be high: Take the research the firm publicized last year that uncovered security weaknesses in the IZON IP camera.

"The number of devices that we have in IoT where you have firmware going, we can barely update one router," Stanislav says. "What makes us think that we're going to update like hundreds of devices in our household in five years?"

The ecosystem of the Internet of Things is also messy, the researchers note.

"There's a lot going on just in terms of how diverse the technologies are," says Stanislav. "The ecosystem's really messed up right now. You see companies big and small trying to standardize and trying to make sense of it all, but really we don't see that quite yet, and I don't think we will for a while.

"The problem we've always had with embedded hardware is you get random OEMs, you have firmware that nobody's actually done a security audit of, kernels that are, like, 15 years old," he laments. "This is the kind of stuff that we are putting in our networks right now. So even if the device is new, the actual technology underlying it is probably not."