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Privacy

5/25/2018
12:25 PM
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Privacy Survey Says: Americans Don't Want to Sell Their Data

A new survey shows the extent to which Americans are reluctant to sell their personal information for any price.

A new study says that many of the assumptions corporations have been making about consumers and their privacy are seriously flawed. And in the new dawn of GDPR, those bad assumptions could have serious consequences.

The study, conducted by digital communications firm Syzygy, surveyed 3,000 adults in the US, UK, and Germany. Asked whether they would sell their private data to a company — even a favored brand — 55% of Americans say that they would not, no matter the price offered.

One of the major surprises in the data came from the question of whether consumers would trade private information for a smoother or more personal online experience. While it is an article of faith for many online companies and services that consumers are happy to make this trade, only 21% of  Americans are willing to do so.

For those who are willing to sell their data to companies, $150 is the median price they would accept. And when it comes to ongoing monitoring of online activity, 33% say they would be willing to let Google watch them Web-surf — in exchange for $25 a month.

For more, read here.

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RyanSepe
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RyanSepe,
User Rank: Ninja
5/24/2018 | 1:16:43 PM
Surprised?
How is this surprising in any way? There are only certain functions that require the use of personal information. Unfortunately, this has been escalated to the point where too much data is acquired needlessly. It paralyzes individuals into never wanting to provide personal data.
Dr.T
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50%
Dr.T,
User Rank: Ninja
5/30/2018 | 5:57:54 PM
Re: Surprised?
How is this surprising in any way? It is for me partially. We tend to not care about privacy that much if we get something out of it.
Dr.T
50%
50%
Dr.T,
User Rank: Ninja
5/30/2018 | 5:59:21 PM
Re: Surprised?
Unfortunately, this has been escalated to the point where too much data is acquired needlessly. I agree with this. For facebook more data is better, so result is not that great for the memebers.
Dr.T
50%
50%
Dr.T,
User Rank: Ninja
5/30/2018 | 6:01:17 PM
Re: Surprised?
t paralyzes individuals into never wanting to provide personal data. That is true in my view too. Accessive data collaction is scary.
Dr.T
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50%
Dr.T,
User Rank: Ninja
5/30/2018 | 5:56:30 PM
Personal data
It depends what we mean by personl data. If first name, last name and email I think i would sell it with quite low price, knowing that it is out there already.
Dr.T
50%
50%
Dr.T,
User Rank: Ninja
5/30/2018 | 6:02:52 PM
$25 by Google
This would not happen in my view, they may not be making that much money per personal record.
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