Dark Reading is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Endpoint //

Privacy

3/30/2015
12:00 PM
Dark Reading
Dark Reading
Products and Releases
50%
50%

Krowdthink Launches The Krowd to Connect People in Places

First location-based social networking service that does not track location and built upon a strong privacy and trust model

Exeter, UK – March 30, 2015 – Krowdthink Ltd, the social networking service company taking social local, today launches The Krowd®on both iOS and Android mobile platforms.

The Krowd automatically connects people locally using  ‘no location tracking’ Wi-Fi based co-location technology. It is a service that is designed to enhance real-life connectivity, helping users discover people in their vicinity with common interests and bring them together, either for event networking or for local community building, whether at conferences, events, stadiums, in the office, on a train or on college campuses.

The Krowd enables users to decide who they are, based on where they are, by controlling which aspects of their persona to present to the local crowd; work, social, sports, entertainment, family etc. As an introduction tool the digital capabilities mirror real-life caution about how much to expose to those nearby in order to facilitate an introduction – from as simple as persona based search term tags, to as complex as a mini-blog (Klog) of thoughts interests and images you wish to present to those nearby to engage their interest.

The Krowd makes creating networking opportunity easy. Event organizers no longer need to create an app per event or publish printed lists for attendees at smaller events or conferences. Neither does the app put the organizers attendee list at risk of competitor access. The Krowd enhances the likelihood that event attendees can discover others with similar interests. It also provides a location-based forum for discussion about what’s happening right here right now.

Krowdthink believes the most important online connections are local ones, because they are the people we can forge real lasting relations with, through our common interests – whether they commute on the same train or support the same football club, or study the same subjects or share leisure time activities. So we ensure that those real-life connections are flagged to the users when they move to new places, ensuring we always know when our friends are nearby, no matter how large the event or place.

But to engage openly and digitally in real-life local situations, users must consider their service provider to be trustworthy.  Trust is earned over time – but it starts by being open and transparent about how we operate, what user data we obtain and precisely how it is used and protected. Ultimately it’s not about privacy or even security.  These are just gating conditions for trust.  What is really needed is a committed belief in empowering the user with control in their environment and how their data is shared. This ultimately means the ability to withdraw completely should the platform no longer meet their trust or privacy standards, whatever they may be.  Hence in The Krowd users can delete any single element of their profile, no matter how many times it was shared, or they can delete their complete account sure in the understanding that delete really means delete.

Krowdthink also believes that rather than profiling users to determine how to enhance the product (and thus putting their online activities and thus their personal profile at risk to hackers), we simply ask them.  All Krowd users can post their feature requests on our www.krowdnet.com forum and can vote on the issues others suggest.

The Krowdthink Trust Pyramid defines the relationship between the operating culture of Krowdthink and The Krowd app.

Availability and Pricing

The Krowd app is available immediately on iOS and Android and is free to use.

Our future business model is outlined under our privacy page on the website.

About Krowdthink

Krowdthink Ltd is pioneering trustworthy local engagement for the mobile sector by setting the standards by which to operate and build location-based services.

There is no more revealing and therefore more important data to protect for our mobile privacy than our location and movement. Krowdthink seeks to move the debate on from how to manage privacy to one in which we debate how to empower users with control in their online environment.

Krowdthink is building upon the democratizing power of Wi-Fi to empower users and location owners with control of who can engage in their localities.

 Media Contact:

For further information or to arrange interviews contact:

[email protected]                       www.krowdthink.com

Or call  +44 117 230 2344 to chat with The Krowd developers.  

                

 

Recommended Reading:

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
News
Inside the Ransomware Campaigns Targeting Exchange Servers
Kelly Sheridan, Staff Editor, Dark Reading,  4/2/2021
Commentary
Beyond MITRE ATT&CK: The Case for a New Cyber Kill Chain
Rik Turner, Principal Analyst, Infrastructure Solutions, Omdia,  3/30/2021
Register for Dark Reading Newsletters
White Papers
Video
Cartoon
Current Issue
2021 Top Enterprise IT Trends
We've identified the key trends that are poised to impact the IT landscape in 2021. Find out why they're important and how they will affect you today!
Flash Poll
How Enterprises are Developing Secure Applications
How Enterprises are Developing Secure Applications
Recent breaches of third-party apps are driving many organizations to think harder about the security of their off-the-shelf software as they continue to move left in secure software development practices.
Twitter Feed
Dark Reading - Bug Report
Bug Report
Enterprise Vulnerabilities
From DHS/US-CERT's National Vulnerability Database
CVE-2021-22539
PUBLISHED: 2021-04-16
An attacker can place a crafted JSON config file into the project folder pointing to a custom executable. VScode-bazel allows the workspace path to lint *.bzl files to be set via this config file. As such the attacker is able to execute any executable on the system through vscode-bazel. We recommend...
CVE-2021-31414
PUBLISHED: 2021-04-16
The unofficial vscode-rpm-spec extension before 0.3.2 for Visual Studio Code allows remote code execution via a crafted workspace configuration.
CVE-2021-26073
PUBLISHED: 2021-04-16
Broken Authentication in Atlassian Connect Express (ACE) from version 3.0.2 before version 6.6.0: Atlassian Connect Express is a Node.js package for building Atlassian Connect apps. Authentication between Atlassian products and the Atlassian Connect Express app occurs with a server-to-server JWT or ...
CVE-2021-26074
PUBLISHED: 2021-04-16
Broken Authentication in Atlassian Connect Spring Boot (ACSB) from version 1.1.0 before version 2.1.3: Atlassian Connect Spring Boot is a Java Spring Boot package for building Atlassian Connect apps. Authentication between Atlassian products and the Atlassian Connect Spring Boot app occurs with a se...
CVE-2018-19942
PUBLISHED: 2021-04-16
A cross-site scripting (XSS) vulnerability has been reported to affect earlier versions of File Station. If exploited, this vulnerability allows remote attackers to inject malicious code. We have already fixed this vulnerability in the following versions: QTS 4.5.2.1566 build 20210202 (and later) QT...