It starts with already-established trust, a new survey shows.

Dark Reading Staff, Dark Reading

October 19, 2018

1 Min Read

Want consumers to have a forgiving attitude toward privacy breaches? Start with a great brand and be proactive. Those are key lessons from the latest "Consumer Attitudes Toward Data Privacy and Security Survey," released today.

The survey, conducted by Janrain, which specializes in customer identity and access management, found that nearly half of a total 1,000 consumers say they'd be willing to forgive a data breach if the company was transparent about the event and response.

Forgiveness doesn't necessarily translate into open data sharing, though. Seventy-one percent of respondents say they have downloaded software that helps protect their data privacy, and 66% say they believe the US government should enact legislation that is similar to the EU's GDPR.

More than half (59%) of respondents say that protecting personal data is a responsibility shared between consumers, business, and government, though more than one in 10 (12%) say that they've given up on worrying about protecting their personal data because they believe hackers can get to anything they want.

Read more here.

BHEURUOPE2018-vplug_Web_Banners_468x60_Sponsor.png

 

Black Hat Europe returns to London Dec 3-6 2018  with hands-on technical Trainings, cutting-edge Briefings, Arsenal open-source tool demonstrations, top-tier security solutions and service providers in the Business Hall. Click for information on the conference and to register.

About the Author(s)

Dark Reading Staff

Dark Reading

Dark Reading is a leading cybersecurity media site.

Keep up with the latest cybersecurity threats, newly discovered vulnerabilities, data breach information, and emerging trends. Delivered daily or weekly right to your email inbox.

You May Also Like


More Insights