Dark Reading is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Endpoint

10/18/2018
10:30 AM
Tim Callan
Tim Callan
Commentary
Connect Directly
Twitter
LinkedIn
RSS
E-Mail vvv
50%
50%

Getting Up to Speed with "Always-On SSL"

Websites can avoid the negative consequences of a "not secure" label from Google Chrome 68 by following four AOSSL best practices.

On July 24, Google followed through on its announced plans to mark web pages that did not use HTTPS as "not secure" in Chrome. The Google Chrome 68 "not secure" warning occurs even on pages that don't share or collect any kind of confidential information. The sites labeled "not secure" by the world's most popular browser include those of large brands such as ESPN, Fox News, the NBA, and The Los Angeles Times. The consequences of a "not secure" label can be considerable. Negative trust indicators like this one can stifle use of websites by creating anxiety about their safety. This harmful effect can occur even if it is not a site where transactions take place.

In addition to loss of confidence and decreased transactions, the "not secure" warning can also damage a company's brand. A recent study by research firm DevOps reveals that 97% of active Internet users want to do business with companies that protect their confidential information, and 91% want to do business with companies that invest in best-of-breed security solutions. The presence of an Extended Validation (EV) certificate — or the recognizable "green bar," as it is known — improves consumer perception of a company's stability, level of customer service, and ability to meet its commitments, presumably because they see a clear signal that this company is investing in best-of-breed security solutions to protect its customers. The "not secure" warning has the opposite effect, strongly suggesting that this company is not investing in the best available website security or doing all it can do to protect users. When trust goes away, so does revenue.

Furthermore, distrusted certificates will no longer enable encryption, leaving any shared, sensitive data such as personally identifiable information, credit cards, logins, and personal health information (PHI) exposed to spying and theft.

The solution to Chrome's "not secure" warning is to implement Always-on SSL (AOSSL). AOSSL is the practice of securing all pages on a site with SSL regardless of whether or not they include forms, logins, the ability to make purchases, or the sharing of confidential information. Companies have been perfecting the AOSSL process for the past decade, and today AOSSL can be effective, reliable, easy to implement and maintain, and cost-efficient.

When implementing AOSSL for online properties, these best practices allow for optimal results:

  • Be sure to include EV SSL certificates on your public-facing pages for the highest visitor confidence and maximum transaction rates. In particular, use EV SSL on all pages on which you ask a visitor to purchase, open or login to an account, fill out and submit forms, or share sensitive information.
  • Include a trust seal on your public-facing pages for extra assurance.
  • Apply Domain Validation (DV) certificates on non-public-facing pages for greater cost efficiency without reduction in trust.
  • Use two-year certificates to minimize management overhead and the risk of outage.

Web security has always served two customers. It provides protection not only for the businesses that operate sites but also for the customers, partners, and employees who use them. This second group is critical to the success of any business site, and the level of trust they can maintain goes a long way in determining the success of these sites. All businesses from big to small should make sure they're adopting AOSSL to inspire the greatest confidence possible and keep those revenue numbers going in the right direction.

Related Content:

 

Black Hat Europe returns to London Dec 3-6 2018  with hands-on technical Trainings, cutting-edge Briefings, Arsenal open-source tool demonstrations, top-tier security solutions and service providers in the Business Hall. Click for information on the conference and to register.

Senior Fellow Tim Callan contributes to Sectigo's standards and practices, industry relations, product roadmap, and go-to-market strategy. A founding member of the CA/Browser Forum, Tim has more than 20 years of experience as a product and strategic marketing leader for ... View Full Bio
 

Recommended Reading:

Comment  | 
Print  | 
More Insights
Comments
Threaded  |  Newest First  |  Oldest First
tychotithonus
100%
0%
tychotithonus,
User Rank: Strategist
10/18/2018 | 2:54:45 PM
a counterpoint about EV certs
Great article overall - just one nuance that I'd differ with.

Extended Validation (EV) certificates are probably not needed in most cases. Large-scale UX analysis by the Google team and by researchers have repeatedly demonstrated that users do not notice or care about the additional browser feedback.

https://scotthelme.co.uk/are-ev-certificates-worth-the-paper-theyre-written-on/

https://www.troyhunt.com/extended-validation-certificates-are-dead/
Brandnic Brand Names
50%
50%
Brandnic Brand Names,
User Rank: Apprentice
11/12/2019 | 4:41:20 PM
Website
Thanks for sharing a great article. Indeed SSL is one the top factor for Google to acknowledge website credibility.
COVID-19: Latest Security News & Commentary
Dark Reading Staff 6/4/2020
Abandoned Apps May Pose Security Risk to Mobile Devices
Robert Lemos, Contributing Writer,  5/29/2020
How AI and Automation Can Help Bridge the Cybersecurity Talent Gap
Peter Barker, Chief Product Officer at ForgeRock,  6/1/2020
Register for Dark Reading Newsletters
White Papers
Video
Cartoon Contest
Write a Caption, Win a Starbucks Card! Click Here
Latest Comment: What? IT said I needed virus protection!
Current Issue
How Cybersecurity Incident Response Programs Work (and Why Some Don't)
This Tech Digest takes a look at the vital role cybersecurity incident response (IR) plays in managing cyber-risk within organizations. Download the Tech Digest today to find out how well-planned IR programs can detect intrusions, contain breaches, and help an organization restore normal operations.
Flash Poll
Twitter Feed
Dark Reading - Bug Report
Bug Report
Enterprise Vulnerabilities
From DHS/US-CERT's National Vulnerability Database
CVE-2020-13842
PUBLISHED: 2020-06-05
An issue was discovered on LG mobile devices with Android OS 7.2, 8.0, 8.1, 9, and 10 (MTK chipsets). A dangerous AT command was made available even though it is unused. The LG ID is LVE-SMP-200010 (June 2020).
CVE-2020-13843
PUBLISHED: 2020-06-05
An issue was discovered on LG mobile devices with Android OS software before 2020-06-01. Local users can cause a denial of service because checking of the userdata partition is mishandled. The LG ID is LVE-SMP-200014 (June 2020).
CVE-2020-13839
PUBLISHED: 2020-06-05
An issue was discovered on LG mobile devices with Android OS 7.2, 8.0, 8.1, 9, and 10 (MTK chipsets). Code execution can occur via a custom AT command handler buffer overflow. The LG ID is LVE-SMP-200007 (June 2020).
CVE-2020-13840
PUBLISHED: 2020-06-05
An issue was discovered on LG mobile devices with Android OS 7.2, 8.0, 8.1, 9, and 10 (MTK chipsets). Code execution can occur via an MTK AT command handler buffer overflow. The LG ID is LVE-SMP-200008 (June 2020).
CVE-2020-13841
PUBLISHED: 2020-06-05
An issue was discovered on LG mobile devices with Android OS 9 and 10 (MTK chipsets). An AT command handler allows attackers to bypass intended access restrictions. The LG ID is LVE-SMP-200009 (June 2020).