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6/21/2018
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Avira Launches Free Security Tool for Mac

Tettnang, Germany, June 7th – Avira is extending its portfolio with a new solution for Mac - Avira Security, giving people a free and easy way to secure their everyday online lives and enhance their Mac experience. Because these days, nearly every day is online day – so let’s make it a more secure one.

Going online on social media is a daily experience for 79% of Americans according to the Statista Global Consumer Survey from 2018

This level of online activity means there is a lot of potential exposure going on: according to a recent Statista report - in just 60 seconds, there are more than 156 million emails sent, 29 million WhatsApp messages processed, 350,000 tweets, and 243,000 photos added to Facebook. Even if it is known that every bit of ransomware and Trojan targeting the Mac was stopped – it could still leave a user’s privacy exposed to hackers stealing private data or leave a person frustrated by their device’s limited memory storage and lagging performance.

“This gap is why we developed Avira Security – it’s the security app that enhances the everyday security of a user’s online life and which seamlessly dovetails into the look and feel of a Mac user experience,” said Travis Witteveen, CEO of Avira.

The many faces of online security

As measured by the sheer volume of targeted malware, Macs are among the safer computing devices. But, this relative safety does not automatically transfer to what the user does every day -- the browsed websites, the phishing attacks exposed to, or even the safety of downloaded files. It does not do anything to encrypt a user’s activities while using a public WiFi or to help keep their Mac from getting clogged up with an overload of cached files.

Features you don’t want to miss

Avira Security is designed to make proactive steps easy, enabling users to be more secure and easily practice good online security habits. Just by turning on Avira Security, it is easier to connect online more securely, check downloads for malicious content, and optimize a Mac’s available disk space.

  • Encrypted connections: When Avira Security is turned on, it automatically connects to the closest and fastest Avira VPN server. By placing all communication and messages into Avira’s secure and encrypted tunnel, this ensures that online activities are kept anonymous and away from prying eyes. It does this with the MacOS encryption protocol, making the VPN transition as smooth as possible. In addition, by shielding the user’s real IP address, it helps keep their identity hidden from invasive trackers.
  • Protection in real-time: Avira Security syncs a user’s Downloads folder with known malware samples from the Avira Protection Cloud, giving each user a real-time warning when something malicious has been downloaded.
  • On-demand control of files and websites: Avira Security will let the user know if a file or website has potentially malicious content. All it takes is simply dragging and dropping a file or a website URL from Finder, Mail, Messages, or Safari over to the Avira icon. Avira will check if it’s clean or potentially malicious with malware, phishing links, or spam and then give users a clear “safe” or “not safe” response.
  • Optimized storage: Avira Security cleans out the various caches on the Mac to free up more functional disk space. It does this by looking into the cache folders of the Finder, Safari, Mail, iTunes and App Store apps and instantly cleaning out what it finds.

Just touch it

Avira Security is designed from the ground up for Mac users. This means the way it looks, the way it feels, the way it provides “one-click protection,” and its full integration with the new TouchBar on the latest MacBook Pro. The TouchBar is a little touchscreen stretching along the top of the Mac keyboard showing an array of icons and commands from active apps. “While the TouchBar is currently just an option for Mac buyers, we see it and our ‘one-click’ integration with it, as a step into the future,” explained Vikas Seth, director of Avira Connect. When Avira Security is active, the TouchBar displays its app status along with the very accessible Start and Stop icons.

It’s easy, free – and no ads

Avira Security is a free security app – and we do mean free. There are no strings attached or streams of targeted ads with this app. “Effective security really needs to be easy and convenient for people to use it,” added Vikas Seth. Avira Security is a proof on how users can easily enhance their device security and performance – and pick up some good online security habits at the same time.

Avira Security is available for free at the Apple App store and at Avira.com.

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