Dark Reading is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Endpoint //

Authentication

Intelligent Authentication Market Grows to Meet Demand

Confidence in user identity is critical to prevent fraud and theft, and companies are looking for new ways to get the necessary assurance.

It's 2019 and we still don't know who the users are. That's a conclusion that both IT executives and growing security companies are eager to see solved. And according to a report from Research and Markets, that eagerness should drive the advanced authentication market to a 12% compound annual growth rate (CAGR) from 2019 to 2024.

The real issue in authentication is increasing the confidence in the user's identity while decreasing the time and effort required for legitimate users to go through the authentication process. It's a complex problem that has seen proposed solutions as diverse as Google's Android-based two-factor authentication, Auth0's Sign In with Apple program, and Arkose Labs' challenge and response mechanism. Companies are investing in developing winning authentication strategies for a simple reason: Billions of dollars are at stake.

Jeremiah Grossman, founder of WhiteHat Security and chief of security strategy for SentinelOne, has joined the advisory board of Arkose Labs. He says the companies developing advanced authentication strategies are trying to change the basic economics with which the criminals work. Today, he says, "If you give any company a million dollars to spend on computer security, they're not going to be able to do very much with it because an adversary might have to spend a thousand dollars to counteract their millions. The only way that we're going to make ground in computer security is by reversing it, meaning every thousand we spend they have to spend a million to beat us. Then we'll get somewhere."

That "somewhere" would seem to involve a place in which it's more difficult to steal and use credentials — especially credentials for accounts with elevated privileges in the network and application infrastructure. A breach at cloud service provider PCM Inc., revealed by Krebs on Security in mid-June, illustrates the importance of enhanced authentication routines.

The credentials taken by the criminals in this case were for administrative accounts used to manage Office 365 installations for PCM's customers. Once the customer accounts were breached, the criminals then used individual user information to perpetrate gift card fraud, an increasingly common way for criminals to monetize their activities without involving banks or other mainstream financial institutions.

"To avoid suffering the same fate as PCM, enterprises must implement security solutions that scan and monitor all assets and detect vulnerabilities that could be exploited — like PCM's lack of multifactor authentication or other identity verification features within its Office 365 system," says Jonathan Bensen, CISO of Balbix. "By failing to secure its Office 365 with tighter controls and therefore putting its clients' bottom lines at risk due to gift card fraud, PCM and its customers stand to suffer significant damage."

In response to the PCM breach and similar crimes, Krebs on Security reports that Microsoft will now require multifactor authentication for all its managed service providers offering Office 365. It's not a new technology solution, but it is now being applied by contractual force.

The sheer size of the damage is finally getting the attention of the enterprise, though. According to a new report by Industry Research, the global fraud detection and prevention market was valued at $13.59 billion in 2018 and is expected to reach $31.15 billion by 2024, a CAGR of 16.42%

Grossman says that the willingness to apply a solution is as critical as the technology involved. "If we look at the vast majority of breaches over the last 10 or 20 years, with rare exceptions, infosec knew how to prevent the break-in." He explains, "In every one of the cases, we had technological solutions and controls that we could have put in to stop everything except zero days."

What has been lacking, Grossman says, is the financial incentive to build in security. "Those in the best position to do something about it aren't necessarily incentivized to do something about it. It's why we have identity theft and not loan fraud, because the incentives were in the wrong place."

Related content:

 

Black Hat USA returns to Las Vegas with hands-on technical Trainings, cutting-edge Briefings, Arsenal open-source tool demonstrations, top-tier security solutions and service providers in the Business Hall. Click for information on the conference and to register.

 

Curtis Franklin Jr. is Senior Analyst at Omdia, focusing on enterprise security management. Curtis has been writing about technologies and products in computing and networking since the early 1980s. He has been on staff and contributed to technology-industry publications ... View Full Bio
 

Recommended Reading:

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
EdwardThirlwall
50%
50%
EdwardThirlwall,
User Rank: Moderator
7/24/2019 | 2:19:48 AM
Close off the pathways
When there's a will, there's a way mate. Even with artificial intelligence governing private information and improving on security measures, there are still plenty of methods to gain illegal and unauthorized access if the crooks are resourceful enough. Sure it'll get harder for them to do so, which is the ultimate aim, but in no way are we supposed to rest on our laurels regarding this. We need to keep improving to make sure that all avenues of attack are snuffed out!
UdyRegan
50%
50%
UdyRegan,
User Rank: Apprentice
7/22/2019 | 3:24:21 AM
Sad reality
It is sad to say that security concerns are growing as the days go by. This is the reason for the spike in demand for authentication needs in various industries. Demands have grown tremendously as users know exactly how attacks are becoming more prominent even down to the smallest scale of a user. This is the sad but real truth that we all have to accept and counter on our side.
Commentary
What the FedEx Logo Taught Me About Cybersecurity
Matt Shea, Head of Federal @ MixMode,  6/4/2021
Edge-DRsplash-10-edge-articles
A View From Inside a Deception
Sara Peters, Senior Editor at Dark Reading,  6/2/2021
Register for Dark Reading Newsletters
White Papers
Video
Cartoon
Current Issue
The State of Cybersecurity Incident Response
In this report learn how enterprises are building their incident response teams and processes, how they research potential compromises, how they respond to new breaches, and what tools and processes they use to remediate problems and improve their cyber defenses for the future.
Flash Poll
How Enterprises are Developing Secure Applications
How Enterprises are Developing Secure Applications
Recent breaches of third-party apps are driving many organizations to think harder about the security of their off-the-shelf software as they continue to move left in secure software development practices.
Twitter Feed
Dark Reading - Bug Report
Bug Report
Enterprise Vulnerabilities
From DHS/US-CERT's National Vulnerability Database
CVE-2021-34682
PUBLISHED: 2021-06-12
Receita Federal IRPF 2021 1.7 allows a man-in-the-middle attack against the update feature.
CVE-2021-31811
PUBLISHED: 2021-06-12
In Apache PDFBox, a carefully crafted PDF file can trigger an OutOfMemory-Exception while loading the file. This issue affects Apache PDFBox version 2.0.23 and prior 2.0.x versions.
CVE-2021-31812
PUBLISHED: 2021-06-12
In Apache PDFBox, a carefully crafted PDF file can trigger an infinite loop while loading the file. This issue affects Apache PDFBox version 2.0.23 and prior 2.0.x versions.
CVE-2021-32552
PUBLISHED: 2021-06-12
It was discovered that read_file() in apport/hookutils.py would follow symbolic links or open FIFOs. When this function is used by the openjdk-16 package apport hooks, it could expose private data to other local users.
CVE-2021-32553
PUBLISHED: 2021-06-12
It was discovered that read_file() in apport/hookutils.py would follow symbolic links or open FIFOs. When this function is used by the openjdk-17 package apport hooks, it could expose private data to other local users.