Part of the reason is YouTube -- have you heard of it? Maybe you watched one of more than 3 billion videos downloaded from the site in January. That was only one-third of 9.8 billion videos downloaded in January, according to ComScore.
YouTube wants to improve that experience -- especially since January's numbers for downloaded videos lagged December (10.1 billion). A YouTube founder promised back in November that the site was testing high-definition content. Now apparently they've started adding HD content, albeit slowly.
The other video trend I want to call attention to is the surveillance piece. A couple startups written about here are tackling the issue of how to archive video surveillance, which can only be on the upswing in our post-9/11, all-we-have-love-is-fear-itself world.
It's easy to imagine this continuing to grow on a nice, constant arc. Lots of doors, gates, road intersections, highway entry/exit ramps, and airport spaces (for starters) where IT or others might want to dial back to a specific minute of an important day. I don't want to dwell here too much longer.
What's good for storage vendors will prove challenging for storage managers. Video promises to be the double-edged sword, but it's not like we don't see it coming -- it's clear as can be at 1080p resolution.