Dark Reading is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Application Security

Twitter Bans Outside Advertising

Promoted Tweets are the only form of third-party advertising that can be injected into user timelines.

As Twitter prepares its own advertising system, the micro-blogging site has banned third parties from injecting ads into the timelines used to track messages on users' profiles.

The move came about six weeks after Twitter launched a trial of its own paid advertising service, called Promoted Tweets, which places advertisements at the top of search results. In announcing the ban, Twitter said it was trying to protect the "core experience" that has made the site successful, "with an eye toward long-term success for all advertisers, users, and the Twitter ecosystem."

"For this reason, aside from Promoted Tweets, we will not allow any third party to inject paid tweets into a timeline on any service that leverages the Twitter API (application programming interface)," Dick Costolo, chief operating officer at Twitter, said Monday in the company's blog. "We are updating our terms of service to articulate clearly what we mean by this statement, and we encourage you to read the updated API terms of service to be released shortly."

Costolo said some third-party advertisers are not "necessarily looking to preserve the unique user experience Twitter has created."

"They may optimize for either market share or short-term revenue at the expense of the long-term health of the Twitter platform," he said.

And, of course, there's the issue of money. Twitter bears the cost of maintaining the network, providing security against spam and other operating expenses, so it has the right to control advertising.

"The third party bears few of these costs by comparison," Costolo said.

For those advertisers affected by the ban, Twitter suggests waiting until the site launches a service called Annotations, which enables developers to connect metadata to a Tweet, making it possible for an outside computer system to attach extra content or links. Tweets are the messages users send on Twitter that have a 140-character maximum.

In the future, advertisers could try Promoted Tweets, a paid service currently being tried by a select group of advertising partners: Best Buy, Bravo, Red Bull, Sony Pictures, Starbucks, and Virgin America.

Twitter plans to eventually open Promoted Tweets to other advertisers and to Twitter partners, such as makers of Twitter clients. Later, the company plans to insert the ads in users' timelines "in a way that's useful to you," Twitter co-founder Biz Stone has said.

Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
7 Old IT Things Every New InfoSec Pro Should Know
Joan Goodchild, Staff Editor,  4/20/2021
Cloud-Native Businesses Struggle With Security
Robert Lemos, Contributing Writer,  5/6/2021
Defending Against Web Scraping Attacks
Rob Simon, Principal Security Consultant at TrustedSec,  5/7/2021
Register for Dark Reading Newsletters
White Papers
Current Issue
2021 Top Enterprise IT Trends
We've identified the key trends that are poised to impact the IT landscape in 2021. Find out why they're important and how they will affect you today!
Flash Poll
How Enterprises are Developing Secure Applications
How Enterprises are Developing Secure Applications
Recent breaches of third-party apps are driving many organizations to think harder about the security of their off-the-shelf software as they continue to move left in secure software development practices.
Twitter Feed
Dark Reading - Bug Report
Bug Report
Enterprise Vulnerabilities
From DHS/US-CERT's National Vulnerability Database
PUBLISHED: 2021-05-15
A XSS Vulnerability in /uploads/dede/action_search.php in DedeCMS V5.7 SP2 allows an authenticated user to execute remote arbitrary code via the keyword parameter.
PUBLISHED: 2021-05-15
DedeCMS V5.7 SP2 contains a CSRF vulnerability that allows a remote attacker to send a malicious request to to the web manager allowing remote code execution.
PUBLISHED: 2021-05-14
The Linux kernel before 5.11.14 has a use-after-free in cipso_v4_genopt in net/ipv4/cipso_ipv4.c because the CIPSO and CALIPSO refcounting for the DOI definitions is mishandled, aka CID-ad5d07f4a9cd. This leads to writing an arbitrary value.
PUBLISHED: 2021-05-14
In the Linux kernel before 5.12.4, net/bluetooth/hci_event.c has a use-after-free when destroying an hci_chan, aka CID-5c4c8c954409. This leads to writing an arbitrary value.
PUBLISHED: 2021-05-14
The block subsystem in the Linux kernel before 5.2 has a use-after-free that can lead to arbitrary code execution in the kernel context and privilege escalation, aka CID-c3e2219216c9. This is related to blk_mq_free_rqs and blk_cleanup_queue.