Dark Reading is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Application Security

Twitter Bans Outside Advertising

Promoted Tweets are the only form of third-party advertising that can be injected into user timelines.

As Twitter prepares its own advertising system, the micro-blogging site has banned third parties from injecting ads into the timelines used to track messages on users' profiles.

The move came about six weeks after Twitter launched a trial of its own paid advertising service, called Promoted Tweets, which places advertisements at the top of search results. In announcing the ban, Twitter said it was trying to protect the "core experience" that has made the site successful, "with an eye toward long-term success for all advertisers, users, and the Twitter ecosystem."

"For this reason, aside from Promoted Tweets, we will not allow any third party to inject paid tweets into a timeline on any service that leverages the Twitter API (application programming interface)," Dick Costolo, chief operating officer at Twitter, said Monday in the company's blog. "We are updating our terms of service to articulate clearly what we mean by this statement, and we encourage you to read the updated API terms of service to be released shortly."

Costolo said some third-party advertisers are not "necessarily looking to preserve the unique user experience Twitter has created."

"They may optimize for either market share or short-term revenue at the expense of the long-term health of the Twitter platform," he said.

And, of course, there's the issue of money. Twitter bears the cost of maintaining the network, providing security against spam and other operating expenses, so it has the right to control advertising.

"The third party bears few of these costs by comparison," Costolo said.

For those advertisers affected by the ban, Twitter suggests waiting until the site launches a service called Annotations, which enables developers to connect metadata to a Tweet, making it possible for an outside computer system to attach extra content or links. Tweets are the messages users send on Twitter that have a 140-character maximum.

In the future, advertisers could try Promoted Tweets, a paid service currently being tried by a select group of advertising partners: Best Buy, Bravo, Red Bull, Sony Pictures, Starbucks, and Virgin America.

Twitter plans to eventually open Promoted Tweets to other advertisers and to Twitter partners, such as makers of Twitter clients. Later, the company plans to insert the ads in users' timelines "in a way that's useful to you," Twitter co-founder Biz Stone has said.

Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
Ransomware Is Not the Problem
Adam Shostack, Consultant, Entrepreneur, Technologist, Game Designer,  6/9/2021
How Can I Test the Security of My Home-Office Employees' Routers?
John Bock, Senior Research Scientist,  6/7/2021
New Ransomware Group Claiming Connection to REvil Gang Surfaces
Jai Vijayan, Contributing Writer,  6/10/2021
Register for Dark Reading Newsletters
White Papers
Cartoon Contest
Write a Caption, Win an Amazon Gift Card! Click Here
Latest Comment: Google's new See No Evil policy......
Current Issue
The State of Cybersecurity Incident Response
In this report learn how enterprises are building their incident response teams and processes, how they research potential compromises, how they respond to new breaches, and what tools and processes they use to remediate problems and improve their cyber defenses for the future.
Flash Poll
How Enterprises are Developing Secure Applications
How Enterprises are Developing Secure Applications
Recent breaches of third-party apps are driving many organizations to think harder about the security of their off-the-shelf software as they continue to move left in secure software development practices.
Twitter Feed
Dark Reading - Bug Report
Bug Report
Enterprise Vulnerabilities
From DHS/US-CERT's National Vulnerability Database
PUBLISHED: 2021-06-18
RIOT-OS 2021.01 before commit 44741ff99f7a71df45420635b238b9c22093647a contains a buffer overflow which could allow attackers to obtain sensitive information.
PUBLISHED: 2021-06-18
SerenityOS contains a buffer overflow in the set_range test in TestBitmap which could allow attackers to obtain sensitive information.
PUBLISHED: 2021-06-18
SerenityOS in test-crypto.cpp contains a stack buffer overflow which could allow attackers to obtain sensitive information.
PUBLISHED: 2021-06-18
SerenityOS before commit 3844e8569689dd476064a0759d704bc64fb3ca2c contains a directory traversal vulnerability in tar/unzip that may lead to command execution or privilege escalation.
PUBLISHED: 2021-06-18
RIOT-OS 2021.01 before commit 85da504d2dc30188b89f44c3276fc5a25b31251f contains a buffer overflow which could allow attackers to obtain sensitive information.