Dark Reading is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Vulnerabilities / Threats //

Insider Threats

Tablets Cut Into Hard Disk Drive Revenue

Growth is slowing for HDDs due to the increasing use of low-cost, portable devices and cloud storage, reports IHS iSuppli.

RIM BlackBerry PlayBook Teardown
(click image for larger view)
Slideshow: RIM BlackBerry PlayBook Teardownr
The rising sales of tablet computers and the decreasing demand for PCs has cut into the hard disk drive (HDD) market significantly, with growth in HDD-based revenue expected to decline 3% this year compared to 2010, according to a new report by IHS iSuppli.

The primary culprit: tablet computing, which forgoes HDDs and has cut into consumer purchases of PCs. Gartner reported a 1.1% decline in PC sales year over year in the first quarter of 2011, and IDC, which uses a different methodology, reported a decrease of 3.2%. Analysts at both firms said users' embrace of tablet computers was the major reason for the drop in PC sales.

IHS iSuppli says revenue for HDDs, which includes drives for PCs and corporate or storage servers, is projected to reach $28.1 billion in 2011. While this is 4.1% higher than the $27 billion of 2010, the anticipated HDD growth is significantly lower than the 7% expansion posted by the industry last year. The firm predicts HDD revenue will gradually decline in the years ahead, falling to a 3.9% expansion in 2012, 2.8% in 2014, and 2.1% in 2015.

"We forecast tablets are going to have dramatic growth this year based on consumer spending projections," said Fang Zhang, analyst for IHS iSuppli, in an interview. "Basically the results of the study show consumers with limited budgets are choosing tablets right now."

Flash and solid state drives (SSDs) have eaten into the traditional HDD market as consumers turn to tablet computers, lightweight notebook computers, and smartphones for Internet browsing, streaming video, and sharing content.

Another factor in declining HDD revenue growth is more efficient cloud storage, as enterprises forgo on-premises storage for the cloud. The introduction of lower-priced drives with higher area densities, which is the result of constantly improving and evolving technology becoming more affordable, has also cut into HDD growth, Zhang said.

However, while consumer tastes have changed, the enterprise market for HDDs remains fairly strong, due to increasing demand for corporate PCs, server and storage virtualization, and the building of a cloud-based infrastructure by corporations. The enterprise HDD market makes up less than 20% of total volume, while the consumer side comprises about 65%. The remaining 15% is split among automotive, set-top boxes, airports, cameras, and MP3 players.

Although HDD revenue is declining from previous years, it will still continue to increase for the next four years, from about $28 billion this year to an estimated $32 billion in 2015, according to HIS iSuppli.

However, a recent study from the NPD Group had contrary findings to the IHS iSuppli and other industry reports. It said that declining PC sales were not based on consumer preference for tablet computers, but rather the launch of Windows 7--and the subsequent jump in PC sales it inspired.

The NPD report also found that 14% of new iPad owners (six months or less) decided to purchase an iPad in place of a PC. Over the past holiday season, that number dropped to 12%. Yet "cannibalization" of netbooks is down by 50% among recent iPad owners, compared to the early iPad adopters, the report said.

As the volume of corporate data continues to grow, IT pros keep investing in new storage usage technologies. Compression still ranks No. 1, according to InformationWeek Analytics' 2010 Data Deduplication Survey, though respondents rely increasingly on dedupe, as well as thin provisioning and MAID. Download it here (registration required).

Comment  | 
Print  | 
More Insights
Comments
Threaded  |  Newest First  |  Oldest First
Exploits Released for As-Yet Unpatched Critical Citrix Flaw
Jai Vijayan, Contributing Writer,  1/13/2020
Major Brazilian Bank Tests Homomorphic Encryption on Financial Data
Kelly Sheridan, Staff Editor, Dark Reading,  1/10/2020
Will This Be the Year of the Branded Cybercriminal?
Raveed Laeb, Product Manager at KELA,  1/13/2020
Register for Dark Reading Newsletters
White Papers
Video
Cartoon
Current Issue
The Year in Security: 2019
This Tech Digest provides a wrap up and overview of the year's top cybersecurity news stories. It was a year of new twists on old threats, with fears of another WannaCry-type worm and of a possible botnet army of Wi-Fi routers. But 2019 also underscored the risk of firmware and trusted security tools harboring dangerous holes that cybercriminals and nation-state hackers could readily abuse. Read more.
Flash Poll
The State of Ransomware
The State of Ransomware
Ransomware has become one of the most prevalent new cybersecurity threats faced by today's enterprises. This new report from Dark Reading includes feedback from IT and IT security professionals about their organization's ransomware experiences, defense plans, and malware challenges. Find out what they had to say!
Twitter Feed
Dark Reading - Bug Report
Bug Report
Enterprise Vulnerabilities
From DHS/US-CERT's National Vulnerability Database
CVE-2019-3682
PUBLISHED: 2020-01-17
The docker-kubic package in SUSE CaaS Platform 3.0 before 17.09.1_ce-7.6.1 provided access to an insecure API locally on the Kubernetes master node.
CVE-2019-17361
PUBLISHED: 2020-01-17
In SaltStack Salt through 2019.2.0, the salt-api NEST API with the ssh client enabled is vulnerable to command injection. This allows an unauthenticated attacker with network access to the API endpoint to execute arbitrary code on the salt-api host.
CVE-2019-19142
PUBLISHED: 2020-01-17
Intelbras WRN240 devices do not require authentication to replace the firmware via a POST request to the incoming/Firmware.cfg URI.
CVE-2019-19801
PUBLISHED: 2020-01-17
In Gallagher Command Centre Server versions of v8.10 prior to v8.10.1134(MR4), v8.00 prior to v8.00.1161(MR5), v7.90 prior to v7.90.991(MR5), v7.80 prior to v7.80.960(MR2) and v7.70 or earlier, an unprivileged but authenticated user is able to perform a backup of the Command Centre databases.
CVE-2019-19802
PUBLISHED: 2020-01-17
In Gallagher Command Centre Server v8.10 prior to v8.10.1134(MR4), v8.00 prior to v8.00.1161(MR5), v7.90 prior to v7.90.991(MR5), v7.80 prior to v7.80.960(MR2) and v7.70 or earlier, an authenticated user connecting to OPCUA can view all data that would be replicated in a multi-server setup without p...