Dark Reading is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


08:00 AM
Dark Reading
Dark Reading
Products and Releases

Trusona Releases Cloud Identity Suite and Launches the #NoPasswords Revolution

Trusona Essential is Free and Designed to Eliminate Passwords to Create a Safer Internet

SCOTTSDALE, AZ — Sept. 8, 2016 —Trusona, the category-defining identity and authentication platform, announced that its Cloud Identity Suite now offers three tiers of identity-proofing and authentication — Essential, Executive and Elite. The new offerings bring patented, insured technology to protect businesses and consumers while simultaneously eliminating the need for passwords—an obsolete method of authentication.

Passwords provide hackers a gift-wrapped method for accessing customer data and business networks. They came about in the 1960s, well before the widespread use of the internet, and were not designed to protect highly sensitive assets like bank accounts, health records and personal information. When a correct username and password are entered, access is granted—no other verifications are required.

Yet most consumers aren’t aware of the risks, despite daily breaches shown in the headlines. More than 63 percent of confirmed data breaches in 2015 involved hackers leveraging weak, default or stolen passwords,[1] but Trusona’s latest research into consumer sentiment showed that 83 percent of consumers still trust passwords to keep their sensitive data safe. Additionally, nearly a third don’t even take the time to change their password immediately following a confirmed breach.  

The time has come for a change.

Passwords aren’t just risky; they are also annoying. Thirty-eight percent of consumers said they have discontinued use of a service simply because they forgot their passwords. Fifty percent would “jump for joy” if they had a password-less, secure and convenient login option.

Trusona’s mission is to usher in the era of #NoPasswords and ensure that authentication methods keep pace with our digital lives.

“A technology invented more than fifty years ago is not built to handle the modern cyber attack landscape. Trusona is proud to lead the no passwords revolution by offering Essential as our free gift to the world. Our goal is to ultimately make the internet a safer place,” said Ori Eisen, founder and CEO of Trusona. “Static authentication methods are inherently flawed. The way we use the internet is dynamic and our authentication methods need to be too.  Our tiered Cloud Identity Suite caters to all levels and bridges the gap between convenience and security.”

All Trusona solutions rely on patented anti-replay technologies to ensure hackers are unable to replay session data.


●      Essential: Trusona Essential is completely free and eliminates the need for static passwords.  A simple verification through Trusona’s app allows users to log into any site.

●      Executive: Trusona Executive is a multi-factor authentication solution designed for businesses needing an additional layer of security and anti-replay technology to ensure risky transactions and corporate networks are protected.

●      Elite: Trusona Elite is the only authentication solution that is backed by an A+ rated insurer and is designed for VIPs and critical access needed the highest level of security ever created.

“I’ve dedicated my life to educating people on best practices to protect their identities and online information, but the fact is that in today’s climate, no amount of education will help internet users who are still forced to use outdated methods of authentication,” said Frank Abagnale, author of “Catch Me If You Can” and advisor to Trusona. “I’m confident that with Trusona’s unparalleled technology, we’ll be able to spread change to all corners of the internet and improve people’s lives for the long haul.”

More than 700 million data records[2] were stolen last year, and yet little change has been made at a consumer level to change the way we protect online identity. Trusona’s platform has cracked the code on internet safety while eliminating passwords with one fell swoop,” said Ted Schlein, general partner at Kleiner Perkins Caulfield & Byers


About Trusona
Based in Scottsdale, AZ, Trusona provides the world’s first and only insured cloud identity suite, designed to guarantee the true persona behind the most sensitive online transactions. Trusona’s cloud identity suite includes three levels of service—Essential, Executive and Elite—for consumers, businesses and VIPs. Trusona Elite is the only solution backed by an A+ rated insurance carrier. Founded in 2015 by CEO and cyber security expert Ori Eisen, Trusona has funding led by Kleiner Perkins Caufield & Byers. Trusona -- when you truly need to know. For more information about Trusona, visit www.trusona.com.


[1] http://www.verizonenterprise.com/resources/reports/rp_dbir-2016-executive-summary_xg_en.pdf

[2] http://blog.gemalto.com/security/2016/03/03/2015-data-breaches-by-the-numbers/



Recommended Reading:

Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
Inside the Ransomware Campaigns Targeting Exchange Servers
Kelly Sheridan, Staff Editor, Dark Reading,  4/2/2021
Beyond MITRE ATT&CK: The Case for a New Cyber Kill Chain
Rik Turner, Principal Analyst, Infrastructure Solutions, Omdia,  3/30/2021
Register for Dark Reading Newsletters
White Papers
Current Issue
2021 Top Enterprise IT Trends
We've identified the key trends that are poised to impact the IT landscape in 2021. Find out why they're important and how they will affect you today!
Flash Poll
How Enterprises are Developing Secure Applications
How Enterprises are Developing Secure Applications
Recent breaches of third-party apps are driving many organizations to think harder about the security of their off-the-shelf software as they continue to move left in secure software development practices.
Twitter Feed
Dark Reading - Bug Report
Bug Report
Enterprise Vulnerabilities
From DHS/US-CERT's National Vulnerability Database
PUBLISHED: 2021-04-15
An issue was discovered in Zulip Server before 3.4. A bug in the implementation of replies to messages sent by outgoing webhooks to private streams meant that an outgoing webhook bot could be used to send messages to private streams that the user was not intended to be able to send messages to.
PUBLISHED: 2021-04-15
An issue was discovered in Zulip Server before 3.4. A bug in the implementation of the can_forge_sender permission (previously is_api_super_user) resulted in users with this permission being able to send messages appearing as if sent by a system bot, including to other organizations hosted by the sa...
PUBLISHED: 2021-04-15
An issue was discovered in Zulip Server before 3.4. A bug in the implementation of the all_public_streams API feature resulted in guest users being able to receive message traffic to public streams that should have been only accessible to members of the organization.
PUBLISHED: 2021-04-15
In the topic moving API in Zulip Server 3.x before 3.4, organization administrators were able to move messages to streams in other organizations hosted by the same Zulip installation.
PUBLISHED: 2021-04-15
The issue navigation and search view in Jira Server and Data Center before version 8.5.12, from version 8.6.0 before version 8.13.4, and from version 8.14.0 before version 8.15.1 allows remote attackers to inject arbitrary HTML or JavaScript via a DOM Cross-Site Scripting (XSS) vulnerability caused ...