Dark Reading is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Careers & People

8/27/2018
03:40 PM
Connect Directly
Twitter
RSS
E-Mail
50%
50%

Why CISOs Should Make Friends With Their CMOs

A partnership between IT security and marketing could offer many benefits to each group - and to the entire enterprise.
Previous
1 of 7
Next

Image Source: Adobe Stock (the_lightwriter)

Image Source: Adobe Stock (the_lightwriter)

It might not seem like CISOs and CMOs have much in common, but both executives stand to gain by becoming allies.

Every day cybersecurity factors, such as bad breach publicity and phishing impersonators, erode enterprise brands — thereby diminishing the effectiveness of a CMO's daily efforts. Brand value goes down, email marketing ROI gets trashed, and customer churn increases, all of which reflect poorly on the chief marketer. CMOs need help from CISOs to lock down risk factors. On the flip side, CISOs grapple with a number of challenges that CMOs could help them with, including insecure marketing technology and communication processes, breach response communication, and inadequate budget for preserving brand value.

While CISOs and CMOs might never become corporate besties, there's clearly a lot of room for some mutual back-scratching. Here are some proof points to show why a partnership between this pair of executives can benefit both parties, as well as their companies.

 

Ericka Chickowski specializes in coverage of information technology and business innovation. She has focused on information security for the better part of a decade and regularly writes about the security industry as a contributor to Dark Reading.  View Full Bio
 

Recommended Reading:

Previous
1 of 7
Next
Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
News
Inside the Ransomware Campaigns Targeting Exchange Servers
Kelly Sheridan, Staff Editor, Dark Reading,  4/2/2021
Commentary
Beyond MITRE ATT&CK: The Case for a New Cyber Kill Chain
Rik Turner, Principal Analyst, Infrastructure Solutions, Omdia,  3/30/2021
Register for Dark Reading Newsletters
White Papers
Video
Cartoon
Current Issue
2021 Top Enterprise IT Trends
We've identified the key trends that are poised to impact the IT landscape in 2021. Find out why they're important and how they will affect you today!
Flash Poll
How Enterprises are Developing Secure Applications
How Enterprises are Developing Secure Applications
Recent breaches of third-party apps are driving many organizations to think harder about the security of their off-the-shelf software as they continue to move left in secure software development practices.
Twitter Feed
Dark Reading - Bug Report
Bug Report
Enterprise Vulnerabilities
From DHS/US-CERT's National Vulnerability Database
CVE-2021-21392
PUBLISHED: 2021-04-12
Synapse is a Matrix reference homeserver written in python (pypi package matrix-synapse). Matrix is an ecosystem for open federated Instant Messaging and VoIP. In Synapse before version 1.28.0 requests to user provided domains were not restricted to external IP addresses when transitional IPv6 addre...
CVE-2021-21393
PUBLISHED: 2021-04-12
Synapse is a Matrix reference homeserver written in python (pypi package matrix-synapse). Matrix is an ecosystem for open federated Instant Messaging and VoIP. In Synapse before version 1.28.0 Synapse is missing input validation of some parameters on the endpoints used to confirm third-party identif...
CVE-2021-29429
PUBLISHED: 2021-04-12
In Gradle before version 7.0, files created with open permissions in the system temporary directory can allow an attacker to access information downloaded by Gradle. Some builds could be vulnerable to a local information disclosure. Remote files accessed through TextResourceFactory are downloaded in...
CVE-2021-21394
PUBLISHED: 2021-04-12
Synapse is a Matrix reference homeserver written in python (pypi package matrix-synapse). Matrix is an ecosystem for open federated Instant Messaging and VoIP. In Synapse before version 1.28.0 Synapse is missing input validation of some parameters on the endpoints used to confirm third-party identif...
CVE-2021-22497
PUBLISHED: 2021-04-12
Advanced Authentication versions prior to 6.3 SP4 have a potential broken authentication due to improper session management issue.